Today micronutrient malnutrition in India is putting a significant section of the population, particularly women and children at the risk of under-nutrition and poor health outcomes. Micronutrient malnutrition, results from vitamin and mineral deficiencies and often goes unnoticed, even by those affected. Over the years, the harmful effects of these vitamin and mineral deficiencies have gained considerable recognition and are now seen as a pressing public health challenge, globally.

With this background, CII has collaborated with Global Alliance for Improving Nutrition (GAIN) to launch an initiative on National Edible Oil Fortification. This project aims at building consensus around fortification as an Industry-led initiative and generate evidence on the merits of business led expansion of fortified edible oil portfolio.Watch National Consultation on Fortification & Launch of CII- GAIN Edible Oil Fortification Project With HD Quality.