Aiming squarely at Apple's hold on the tablet market, Microsoft unveiled 'Surface', its new line of tablet computers based on Windows 8.
Microsoft 'Surface' Tablet Announced, Powered by Windows 8 video..
Aiming squarely at Apple's hold on the tablet market, Microsoft unveiled 'Surface', its new line of tablet computers based on Windows 8.
Microsoft 'Surface' Tablet Announced, Powered by Windows 8 video.
Technology video | 592 views
Microsoft Corp introduced its own line of tablet computers on Monday at a much-hyped press event in Los Angeles, marking a major strategic shift for the software giant as it struggles to compete with Apple Inc and re-invent its aging Windows franchise.
The new tablet line, named Surface, includes a consumer device aimed directly at the Apple iPad, and another, larger machine designed to compete with lightweight laptops. Both include a keyboard that doubles as a cover, and both will be powered by versions of the new Windows 8 operating system.
The move breaks with Microsoft's operating model of the past 37 years, which has relied on computer manufacturers to make and market machines running Windows. It could throw the world's largest software company into direct competition with its closest hardware partners such as Samsung Electronics Co Ltd and Hewlett-Packard Co.
However, the success of Apple in recent years has underscored the benefits of an integrated approach to hardware and software, and Microsoft Chief Executive Steve Ballmer said on Monday that the company 'didn't want to leave anything uncovered' as it rolled out Windows 8.
The new software is the biggest overhaul of Windows in years, and features a new touch-friendly interface dubbed 'Metro'. It is scheduled to be available for the Christmas shopping season.
The lighter, thinner version of the Surface tablet
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From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface.
Create, collaborate, and get stuff done with Office.
Explore your world with fast, fluid Windows 8 apps.
Discover new music, movies, and games in the Windows Store.
Microsoft Surface - Tablet - Windows 8.
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ABC Tech Editor Joanna Stern has a first-look at the Microsoft Surface Tablet.
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Event date: June 18, 2012 / California USA
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