THIS VIDEO IS NOT MINE. This video contains content from Old Spice.
If you haven't seen the AWESOME ad by Old Spice with the even more awesome Terry Crews you should check it out with the following link to see it on Vimeo and play along!
I decided to challenge myself and remix it using ONLY the samples given.
No extra synthesizers, no extra drum kits, ONLY the samples from the video were used! I cut them all together, edited them down and put them all in Ableton Live where I worked some magic to make the track you are about to hear! It took a TON of effects, editing, and processing to get it to sound like this.
Entertainment video | 683 views
Old Spice is out with a new advertisement starring ripped actor Terry Crews, and this one is an insane, interactive, musical treat.
The commercial, entitled 'Danger Zone,' shares much in common with previous Old Spice ads, featuring an intense Crews with his shirt off spouting nonsense manly-talk straight at the camera and the viewer: In this particular spot, Crews simply flexes his muscles, each of which is attached to a different makeshift musical instrument; this creates an inspirational and mesmerizing Old Spice jingle, the lyrics of which are mostly just the word 'MUSCLE' shouted over and over again over a stomping drumbeat.
Old Spice's 'Muscle Music' ad has a bit in common with Google's recent playable Moog machine, which invited users to compose synthesized masterpieces from the Google homepage; this one, however, involves far more greased muscles and aggressive yelling.
Entertainment video | 816 views
THIS VIDEO IS NOT MINE. This video contains content from Old Spice
Entertainment video | 920 views
what’s a “first-of-its-kind embeddable interactive experience,” Muscle Music allows viewers to record their very own percussion-laden jam session after they stream and impressive demo performed by Mr. Terry Crews. But, for those of us who learn better from following directions than button-mashing,
Sure, it’s just sort of silly and gets a little boring after about a minute of messing around, but realize that this is as much of an ad for W+K, prodco MJZ, VFX company The Mill and Vimeo itself as much as it is for Old Spice. From a purely technological standpoint, this could be a big step forward in integrating audience interaction into streaming video. Your move, YouTube.
Credits after the jump.
Update: By the way, the Terry Crews has been answering questions following his new Old Spice ad launch on Reddit. Go here for the Q+A.
W+K PORTLAND
Creative Directors Jason Bagley & Craig Allen
Interactive Creative Director Matt O’Rourke
Copywriter Andy Laugenour
Art Director Max Stinson
Director of Interactive Production Pierre Wendling
Senior Interactive Producer Mike Davidson
Account Supervisor Jordan Muse
Director of Broadcast Production Ben Grylewicz
Audio Engineer Charlie Keating
UX Designer Jake Doran
Creative Tech Lead Billy McDermott
Executive Creative Directors Mark FItzloff / Susan Hoffman
Media Team Kelly Muller, Kerry Ant
Entertainment video | 724 views
guck doch
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