Reliance Jio Infocomm Ltd. (“Jio”) today announced the launch of the world’s first Artificial Intelligence (AI) based brand engagement platform – JioInteract. The first of many services to be launched on this platform is the Live Video Call that features India’s favourite celebrities. To kick-start, Jio has on-boarded none other than Bollywood’s biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film ‘102 Not Out’ in the most innovative way. With Jio’s base of over 186 million subscribers and another 150 million smartphone users, JioInteract is poised to become the largest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience. Such use of artificial intelligence is a first across the world and will reposition the way brands and customers think of engagement.

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