Prime Minister Shri Narendra Modi will launch the ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on World Water Day i.e. on 22nd March 2021 at 12:30 PM via video conferencing. In the presence of the Prime Minister, the signing of historic Memorandum of Agreement between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, will also take place.

About ‘Jal Shakti Abhiyan:Catch the Rain’

The Campaign will be undertaken across the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls”. It will be implemented from 22nd March 2021 to 30th November, 2021 - the pre-monsoon and monsoon period in the country. It will be launched as a Jan Andolan to take water conservation at grass-root level through people’s participation. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.

After the event, Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound states) to discuss issues related to water and water conservation. Gram Sabhas will also take ‘Jal Shapath’ for water conservation.

About MoA for Ken Betwa Link Project

The agreement heralds the beginning of inter- state cooperation to implement the vision of Former Prime Minister Shri Atal Bihari Vajpayee to carry water from areas that have surplus water to drought prone and water deficit areas, through the interlinking of rivers. This project involves transfer of water from the Ken to the Betwa River through the construction of Daudhan Dam and a canal linking the two rivers, the Lower Orr Project, Kotha Barrage and Bina Complex Multipurpose Project. It will provide annual irrigation of 10.62 lakh ha, drinking water supply to abo.