It is ice versus rice now. The difference - the ice bucket comes only if one tries to duck the actual donation for charity. For rice - it is donation all the way. But Hyderabad-based Manjulatha Kalanidhi's brainchild - calling for donation of a bucket of rice and posting the picture online - is doing well. And not just among netizens in India. It seems to have found resonance across the world..
Inspired by the success of the Ice Bucket Challenge, Manju Latha Kalanidhi of India has come up with a charitable initiative tailored to the country’s specific needs.
The ice bucket challenge has been a huge success, raising millions for the ALS Association.
Inspired by its success, Manju Latha Kalanidhi of India has come up with a charitable initiative tailored to the country’s specific needs.
Its been dubbed the Rice Bucket Challenge and the purpose is to provide food to those in need.
Rather than dousing oneself in cold water and donating money, those wanting to participate are asked to give a bowl or bag of rice to a needy person.
One reason she’s chosen to forego the water part of the challenge is that in many parts of India people don't have access to the clean and consumable variety.
Another is that she feels direct charity is, in this case, best.
Kalanidhi said, “The idea of dunking oneself in icy cold water, shrieking in horror and then uploading the bizarre video felt preposterous. I wanted to just do something local, meaningful without wasting anything.â€
The drive has just begun, but the page devoted to it has already received thousands of likes on Facebook.
On the site, the effort is described as an “Indian version for Indian needsâ€.
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It is ice versus rice now. The difference - the ice bucket comes only if one tries to duck the actual donation for charity. For rice - it is donation all the way. But Hyderabad-based Manjulatha Kalanidhi's brainchild - calling for donation of a bucket of rice and posting the picture online - is doing well. And not just among netizens in India. It seems to have found resonance across the world.
News video | 451 views
38-year old Manju Latha Kalanidhi from Hyderabad has designed 'Rice Bucket Challenge'. Indeed an innovative way to serve the poor. All that one has to do is pick up a bowl of rice and hand it over to a needy person and post pics on facebook with #ricebucketchallenge.
Entertainment video | 360 views
Inspired by the ongoing 'Ice Bucket' Challenge', a journalist from Hyderabad Manjulatha Kalanidhi is running a campaign called the 'Rice Bucket Challenge'. It urges people to donate a bucket full of rice to the poor and the campaign is fast gaining support across India. CNN-IBN asks people from across the country to support the campaign.
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Inspired by the global charity chain to spread awareness about the disease ALS, Hyderabad-based Manju Latha Kalanidhi has come up with an ingenious way to help those in need with the Rice Bucket Challenge.
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SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 570358 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 107206 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 107472 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 35174 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 85674 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 57176 views