Hyderabad woman innovates 'Rice Bucket Challenge' to serve needy

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38-year old Manju Latha Kalanidhi from Hyderabad has designed 'Rice Bucket Challenge'. Indeed an innovative way to serve the poor. All that one has to do is pick up a bowl of rice and hand it over to a needy person and post pics on facebook with #ricebucketchallenge..

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    38-year old Manju Latha Kalanidhi from Hyderabad has designed 'Rice Bucket Challenge'. Indeed an innovative way to serve the poor. All that one has to do is pick up a bowl of rice and hand it over to a needy person and post pics on facebook with #ricebucketchallenge.

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    Inspired by the success of the Ice Bucket Challenge, Manju Latha Kalanidhi of India has come up with a charitable initiative tailored to the country’s specific needs.

    The ice bucket challenge has been a huge success, raising millions for the ALS Association.

    Inspired by its success, Manju Latha Kalanidhi of India has come up with a charitable initiative tailored to the country’s specific needs.

    Its been dubbed the Rice Bucket Challenge and the purpose is to provide food to those in need.

    Rather than dousing oneself in cold water and donating money, those wanting to participate are asked to give a bowl or bag of rice to a needy person.

    One reason she’s chosen to forego the water part of the challenge is that in many parts of India people don't have access to the clean and consumable variety.

    Another is that she feels direct charity is, in this case, best.

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    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
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    - ASHI, Haryana's website - https://ashi-haryana.org/

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    - Cinematography Team:
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    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

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    SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

    All Rights Reserved - Pinaka Mediaworks LLP - 2019
    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
    Director: Ojaswwee Sharma

    Production House - Pinaka Mediaworks LLP
    - Associate Director: Rohit Kumar
    - Editor: Bhasker Pandey
    - Cinematography Team:
    Raman Kumar
    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

    For Pinaka Mediaworks LLP (India)

    - Co-founder & CFO: Sunil Sharma
    - Brand Communication Head: Diveeja Sharma
    - Head of Post Production: Bhasker Pandey
    - Legal Advisor: Vishal Taneja

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