Rihanna is heating up with her new Armani Campgai-- I've got all the deets on Rihanna's latest video ad for Armani Jeans.

Rihanna's ad campaign for Armani Lingerie was rightfully voted the sexiest set of 2011 and after watching this video for the Label's denim--- you can bet this will be in the running.

The 24 year old, spends most of the vid rolling around in her sheets in some sexy undies and it seems as if the star is having quite the bad dream.

This is the stars first commercial for the Italian brand, and it seems as if it won't be the last. Rihanna, recently debuted her slimmer than usual figure at the Grammy's and the designer label seemed ready to show her off.

In this steamy campaign, her sex appeal is off the charts while her subconscious seems to be telling her that she needs to be up early to get to the airport—after seeing 6:00 AM in a steamy bathroom mirror.

Rihanna who has recently been in a rumored twitter battle with Chris Brown's current girlfriend—is making quite the mark on fashion as of late with her multiple appearances at London Fashion Week.

This particular video campaign is for Armani Denim, which we find out way late in the 1 minute commercial when Rihanna pulls a pair of the jeans over her toned derriere. Quite the ad placement. .