The song is a rugged raunchy mix of rap and raga, and caught attention with its suggestive lyrics.

'I don't think we meant to hurt anyone's sentiments. It was just meant to be a fun song, and not meant to make any statement. The song is not vital to the film. We could change the lyrics.'

'When I was targeted for swearing in Arjun Reddy and when people said the kisses were obscene, I fought back because I thought they were vital to the film. But now since a few women's organisations and some religious factions have objected (to the song), I'd be glad to remove it.'

Vijay says Geetha Govindam is entirely different from Arjun Reddy.

'It's a fun film meant to be watched by the entire family. After my adult film Arjun Reddy, 'Geetha Govindam' is my full-on Disney-Barjatya wholesome entertainer. 'As for the song, I didn't think we were hurting any sentiments. If people haven't digested it, we had no qualms taking it down. We will replace it with another song.'.