Coca-Cola Small World Machines - Bringing India & Pakistan Together

2983 views

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative 'Small World Machines' provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.

CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Chicago & Sydney
GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
CHIEF CREATIVE OFFICER: Andy DiLallo
EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
ART DIRECTOR: Justin Carew
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark, Michelle Browne
EXECUTIVE STRATEGY DIRECTOR: Wells Davis
STRATEGY DIRECTOR: Olivier Tse
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus.

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    Coca-Cola Small World Machines - Bringing India & Pakistan Together

    In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative 'Small World Machines' provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.

    CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
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    CHIEF CREATIVE OFFICER: Andy DiLallo
    EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
    CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
    ART DIRECTOR: Justin Carew
    COPYWRITER: Iggy Rodriguez
    DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
    DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
    CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
    EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
    DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
    EXECUTIVE PRODUCER: Adrian Gunadi
    PRODUCER: Stephen Clark, Michelle Browne
    EXECUTIVE STRATEGY DIRECTOR: Wells Davis
    STRATEGY DIRECTOR: Olivier Tse
    EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
    ACCOUNT SUPERVISOR: Katie Nikolaus

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