Banking-as-a-Service is transforming the Financial Services

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Industry experts are exploring how to embrace Banking-as-a-Service and sharpen bank toolkits. We have witnessed how the Retail banking challenges were intensified by the Covid-19 pandemic. A stagnant customer base increased pressure on profitability, while banks were forced to prioritise cost-rationalisation and fast-track digitisation, to cope with the Covid-19, over customer expectation. The government's push towards increasing funding for digital initiatives ($2Bn+ in 2020), we will inevitably witness more digital financial products in the future. There are several examples we have seen like , State Bank of India partnership with Uber to provide vehicle finance to drivers. RBL Bank collaboration with Razorpay for digital merchant onboarding and payment solutions and Snapdeal and Freecharge partnership with Yes Bank to provide instant refunds.



To deliver the quality of experience that consumers now expect and remain the trusted financial partner of their clients vs. new Tech players, banks are looking toward the wide ecosystem of startups and are partnering with technology providers to bring innovative products and propositions forward. Additionally, given the complexity of creating an environment where banks’ solutions can be scaled successfully, evolution to open Banking-as-a-Service (BaaS) platforms are crucial for bringing solutions to market. At the same time, banks recognise that data is the lifeblood not only for regulation and compliance concerns but to leverage innovation, their success in capitalising on the data driven solutions BaaS can offer has been mixed.


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    Banking-as-a-Service is transforming the Financial Services

    Industry experts are exploring how to embrace Banking-as-a-Service and sharpen bank toolkits. We have witnessed how the Retail banking challenges were intensified by the Covid-19 pandemic. A stagnant customer base increased pressure on profitability, while banks were forced to prioritise cost-rationalisation and fast-track digitisation, to cope with the Covid-19, over customer expectation. The government's push towards increasing funding for digital initiatives ($2Bn+ in 2020), we will inevitably witness more digital financial products in the future. There are several examples we have seen like , State Bank of India partnership with Uber to provide vehicle finance to drivers. RBL Bank collaboration with Razorpay for digital merchant onboarding and payment solutions and Snapdeal and Freecharge partnership with Yes Bank to provide instant refunds.



    To deliver the quality of experience that consumers now expect and remain the trusted financial partner of their clients vs. new Tech players, banks are looking toward the wide ecosystem of startups and are partnering with technology providers to bring innovative products and propositions forward. Additionally, given the complexity of creating an environment where banks’ solutions can be scaled successfully, evolution to open Banking-as-a-Service (BaaS) platforms are crucial for bringing solutions to market. At the same time, banks recognise that data is the lifeblood not only for regulation and compliance concerns but to leverage innovation, their success in capitalising on the data driven solutions BaaS can offer has been mixed.


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    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

    All Rights Reserved - Pinaka Mediaworks LLP - 2019
    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
    Director: Ojaswwee Sharma

    Production House - Pinaka Mediaworks LLP
    - Associate Director: Rohit Kumar
    - Editor: Bhasker Pandey
    - Cinematography Team:
    Raman Kumar
    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

    For Pinaka Mediaworks LLP (India)

    - Co-founder & CFO: Sunil Sharma
    - Brand Communication Head: Diveeja Sharma
    - Head of Post Production: Bhasker Pandey
    - Legal Advisor: Vishal Taneja

    Kids video | 34304 views

  • Watch Samarpan - Promo 03 ft. Dr Vibha Taluja | 29th December 19 | RFE TV | ASHI Haryana | Ojaswwee Video
    Samarpan - Promo 03 ft. Dr Vibha Taluja | 29th December 19 | RFE TV | ASHI Haryana | Ojaswwee

    SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

    All Rights Reserved - Pinaka Mediaworks LLP - 2019
    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
    Director: Ojaswwee Sharma

    Production House - Pinaka Mediaworks LLP
    - Associate Director: Rohit Kumar
    - Editor: Bhasker Pandey
    - Cinematography Team:
    Raman Kumar
    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

    For Pinaka Mediaworks LLP (India)

    - Co-founder & CFO: Sunil Sharma
    - Brand Communication Head: Diveeja Sharma
    - Head of Post Production: Bhasker Pandey
    - Legal Advisor: Vishal Taneja

    Kids video | 84706 views

  • Watch Samarpan - Promo 04 ft. Maj Gen IJS Dhillon | 29th December 19 | RFE TV | ASHI Haryana | Ojaswwee Video
    Samarpan - Promo 04 ft. Maj Gen IJS Dhillon | 29th December 19 | RFE TV | ASHI Haryana | Ojaswwee

    SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
    Watch the full film 'SAMARPAN' online on
    - Rolling Frames Entertainment - (https://rfetv.in)
    - VEBLR - (https://veblr.com/)
    - ASHI, Haryana's website - https://ashi-haryana.org/

    About ASHI, Haryana:
    Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.

    All Rights Reserved - Pinaka Mediaworks LLP - 2019
    Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
    Director: Ojaswwee Sharma

    Production House - Pinaka Mediaworks LLP
    - Associate Director: Rohit Kumar
    - Editor: Bhasker Pandey
    - Cinematography Team:
    Raman Kumar
    Harjas Singh Marwah
    Surinder Singh
    - Subtitles: Diveeja Sharma

    For Pinaka Mediaworks LLP (India)

    - Co-founder & CFO: Sunil Sharma
    - Brand Communication Head: Diveeja Sharma
    - Head of Post Production: Bhasker Pandey
    - Legal Advisor: Vishal Taneja

    Kids video | 56222 views