#technology

Smart and intelligent technologies can be more useful for enhancing, but can’t replace the human face the enterprise turns towards its customers. It is true that enterprises are using advanced intelligent technologies to enhance human capabilities—use a Machine First strategy to transform business processes that impact the customer experience: marketing, sales, and post-sale customer services (such as contact centers). These enterprises have made significant improvements in their customers’ day-to-day experience while increasing revenue and customer retention and lowering costs. Unlike, in the marketing front, leading firms have personalized offers to customers based on who they are, where they are, and what they like based on past purchasing patterns, and even current conditions, such as the weather.



A survey reveals, at least one third of CIOs are planning to increase their spending on cloud. Investments in cloud operating models that span public, private and edge environments will continue to grow, enabling rapid scale and management of IT everywhere, with security and visibility organizations need to keep their data protected. Secondly, increase in remote work and learning combined with data-powered smart applications has meant that data workloads need to be managed and analysed in real-time at the edge. Across every industry, organizations are now looking to edge technology to improve agility and customer experiences. According to IDC, the worldwide edge computing market will reach $250.6 billion in 2024 with a compound annual growth rate of 12.5% over the 2019–2024 forecast period. This means we’ll see even more investments into simpler and faster to deploy distributed technology infrastructure.


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