#OTTIndustry #MantraDataCentres #Canon

OTT industry to breach $15 Billion

There is massive investments made by OTT services like Netflix, Amazon, Disney+ Hotstar and others in original as well as acquired content. It will help subscription video-on-demand make up a lion share of the total OTT revenues going forward. The Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, as per RBSA Advisors. It is cannibalizing into the established bastion of traditional television, radio and cinema auditorium forms of media and entertainment. COVID-19 has accelerated the shift in consumers' behaviour, pulling forward OTT disruption.





India is the next bastion after the US for boosting the subscriber base of International OTT players given the highly regulated environment of International OTT players in China. With access to better networks, digital connectivity and smartphones, OTT platforms in India have increasingly attracted subscribers on a concurrent basis. Apart from top favourites like Disney+ Hotstar, Amazon Prime Video and Netflix, the space is seeing many local and regional OTT players, such as SonyLIV, Voot, Zee5, Eros Now, ALTBalaji, Hoichoi and Adda Times, to name just a few. The growing market and consumer appetite for content of choice available on OTT platforms fuelled this spurt. OTTs offer a never before consumer experience–choice of content, ease of access, choice of device/mediums (hand phone, laptop, tablet or TV screen), liberal censorship policy.' An expert says, in the coming days, the OTT players may come up with their customised hardware to enjoy more and stay safe.


Today's Headline in NewsHours
0:00 Intro
2:06 #MantraDataCentres to invest $1 Billion in #India
2:40 #Canon introduces pigment based ink tank printers in India
3:26 #Ma.