#DigitalMedia #Pegasus #ITMinister
Digital media spending on search advertising
There is massive shift in an individual’s online browsing and searching pattern has paved the way for brands looking to invest in search advertising. There has been a steady growth of search as a digital medium across PC and Mobile in India with approximately 25% of digital media spends accounting for search advertising. While some brands have already started leveraging this medium to achieve their larger business goals, others can leverage search advertising to create a smarter customer journey to reach the right audience, with the right message. A 28x increase was observed for the keyword ‘most popular Netflix series’ and 381x for ‘cricket live score’. There has also been a significant increase in online gaming which is reflected in the 52% increase in online games related searches.
Additionally, searches for education and e-learning related content also saw a massive spike. People have been investing a lot of effort in future-proofing their careers by learning skills that would either help them transition to a new career or progress in the existing one. There has been a 367% increase in searches related to ‘learning online’, while a 103% increase in those related to ‘training’. Increasingly eco-conscious consumers and investors are placing greater importance on environmental, social, and governance (ESG) issues than ever before. As a result, e-commerce players have begun to make their supply chains greener and the startups are following the trend. As the business operations affected due to the COVID-19 pandemic induced travel restrictions and lockdowns, consumers are now increasingly preferring the online mode to purchase goods and services. Consequently, the Indian e-commerce (online retailing) industry is going to grow at a CAGR of 22% between 2020 and 2024 to be worth US$115.5bn in 2024.
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#DigitalMedia #Pegasus #ITMinister
Digital media spending on search advertising
There is massive shift in an individual’s online browsing and searching pattern has paved the way for brands looking to invest in search advertising. There has been a steady growth of search as a digital medium across PC and Mobile in India with approximately 25% of digital media spends accounting for search advertising. While some brands have already started leveraging this medium to achieve their larger business goals, others can leverage search advertising to create a smarter customer journey to reach the right audience, with the right message. A 28x increase was observed for the keyword ‘most popular Netflix series’ and 381x for ‘cricket live score’. There has also been a significant increase in online gaming which is reflected in the 52% increase in online games related searches.
Additionally, searches for education and e-learning related content also saw a massive spike. People have been investing a lot of effort in future-proofing their careers by learning skills that would either help them transition to a new career or progress in the existing one. There has been a 367% increase in searches related to ‘learning online’, while a 103% increase in those related to ‘training’. Increasingly eco-conscious consumers and investors are placing greater importance on environmental, social, and governance (ESG) issues than ever before. As a result, e-commerce players have begun to make their supply chains greener and the startups are following the trend. As the business operations affected due to the COVID-19 pandemic induced travel restrictions and lockdowns, consumers are now increasingly preferring the online mode to purchase goods and services. Consequently, the Indian e-commerce (online retailing) industry is going to grow at a CAGR of 22% between 2020 and 2024 to be worth US$115.5bn in 2024.
Today's Headline in NewsHours
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The total eCommerce sales for the year 2021 is estimated to clock anywhere in the range of $67-$84 Billion, a significant increase from the total eCommerce sales of last calendar year (2020). The total eCommerce sales touched a mark of $52.57 Billion in 2020, a significant 30% jump from the sales in 2019 that registered a total value of $40.44 Billion. eCommerce sales during the festive season have been following a consistent upward trend for the last few years and this year will be no different. Despite a multi-month lockdown, the growth has been persistent and we expect to see the eCommerce retail sales clock between $11-14 Billion during this festive season. Compared to last year, online sales during this festive season are likely to grow anywhere between 32-68%. With a global pandemic looming at large, eCommerce saw a whopping 66% retail hike during the festive season last year. In 2019, the total eCommerce festive sales accounted for $5 Billion, which escalated to $8.3 Billion in 2020, owing to limited offline services during the first series of nationwide lockdowns.
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#SandeepGupta #CairnOilandGas #AshwiniVaishnaw
e-commerce in retail space brings solid boost
The pandemic has proved to be a source of immense learning for every business, especially for the ecommerce space. The year 2021 witnessed the emergence of digital as a preferred medium for businesses that led to increased adoption of digital for reaching out to customers. The e-commerce industry due to its highly volatile nature has been one of the earliest to recognize the urgency of adopting the ‘new normal.’ The necessity of employing omni-channel for ensuring sales across channels has paved the way of employing an e-commerce enabler that streamlines all processes such as stock management, warehousing, payment reconciliation and order management. Omni-channel retail (or omnichannel commerce) is a multichannel approach to sales that focuses on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. The year ahead will see digital transformation being recognized as an indispensable element in the ecommerce industry to drive operations, fulfill customer demands and ensure customer retention. Many support functions that drive ecommerce operations will come to the forefront.
2021 has been a year of learning as it exposed businesses to unexpected situations with global markets opening, shutting and then re-opening again. What emerged as the only tool to cope up is - Technology. Businesses have fast adopted the use of technology from their production units to supply-chain systems, from marketing to customer loyalty systems. In the midst of all this, smart businesses have also accepted the importance of RIGHT PRICE! Technology has also played a key role in price determination of products and services across sectors at massive scales and high velocities. As pricing majorly contributes towards the growth and success of any company, technologies such as Artificial Intellig
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In one hand, the COVID-19 pandemic has accelerated the adoption of e-commerce worldwide, on the other, it has led to the rise of e-commerce related frauds. According to a new study from Juniper Research, it has been found out that the value of e-commerce fraud-related losses has risen from $17.5 billion in 2020 to $20 billion by 2021, a staggering growth of a whopping 18% within a single year. The research found out that threat actors, as of late, are targeting consumers as they have increased their online shopping. And this, in turn, is exposing the insecure fraud mitigation processes of merchants who are not very familiar with the overwhelming fraud challenges that exist in the e-commerce space.
Increased security can easily lead to increased friction for consumers when it comes to payments. The new research report found out that while merchants are inclined towards reducing e-com fraud risks from their current levels, they are hesitant to introduce extra friction in the checkout process. Juniper Research found also revealed that one way to address this would be to include clear messaging about security checks to consumers and use automated behavioural analytics, which leverages A.I. to preserve the user experience, aka UX. The research highlighted that, merchants would need to make sure the extra layer of security checks are well justified to the user. Only then can they prevent higher cart abandonment rates while making sure they are lowering fraud risks at the same time.
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Thompson P. Gnanam, Managing Director and Global Chief Executive Officer, 3i Infotech
Democratising ecommerce is a process of opening up the world of online retail to everyone, regardless of their socio-economic status or location. The PIPOnet platform is a revolutionary tool that makes this possible by creating a level playing field where small and medium-sized enterprises (SMEs) can compete with established retailers.
PIPO stands for 'Pay in Person Only,' which means that customers can place orders online but then pay in cash at a physical location. This feature is particularly useful in countries where online payments are not yet widely accepted or where people prefer to pay in cash.
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#varindia #thompson #PIPOnet #democratizingecommerce #ecommerceforall #inclusiveecommerce #technologyforall #digitalinclusion #onlinemarketplace #smallbusinesssupport #shoplocal #affordableshopping #accessibletechnology #ecommerceinnovation #communitycommerce #socialimpact #empoweringentrepreneurs #economicinclusion #digitaldividebridged #connectedconsumers #sustainableecommerce #innovativebusinessmodels
Democratising Ecommerce with PIPOnet: Reaching the Masses
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SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 563671 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 106101 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 106422 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 34300 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 84706 views
SAMARPAN is an ode to the dedicated team of ASHI, Haryana and Ashiana Children's Home, as they mark their Golden Jubilee this year in 2019. Available in Hindi and English Subtitles.
Watch the full film 'SAMARPAN' online on
- Rolling Frames Entertainment - (https://rfetv.in)
- VEBLR - (https://veblr.com/)
- ASHI, Haryana's website - https://ashi-haryana.org/
About ASHI, Haryana:
Association for Social Health in India (ASHI) is a Voluntary and Social Organization aiming at challenging those conditions that lead to exploitation of women and children for anti-social purposes by providing shelter for Destitute & Orphan children and arranging for their education, vocational training and rehabilitation are one of the Association’s main activities. The Governor of Haryana, their Chief Patron, visits the Home once a year to encourage and bless the children.
All Rights Reserved - Pinaka Mediaworks LLP - 2019
Produced by: Association of Social Health in India (Haryana State Branch), Pinaka Mediaworks & Rolling Frames Entertainment.
Director: Ojaswwee Sharma
Production House - Pinaka Mediaworks LLP
- Associate Director: Rohit Kumar
- Editor: Bhasker Pandey
- Cinematography Team:
Raman Kumar
Harjas Singh Marwah
Surinder Singh
- Subtitles: Diveeja Sharma
For Pinaka Mediaworks LLP (India)
- Co-founder & CFO: Sunil Sharma
- Brand Communication Head: Diveeja Sharma
- Head of Post Production: Bhasker Pandey
- Legal Advisor: Vishal Taneja
Kids video | 56222 views