Digital advertising spend losses to reach 68 billion globally in 2022 | VARINDIA News Hour
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The value of digital advertising spend lost to fraud to touch $68 billion globally in 2022; rising from $59 billion in 2021. The Juniper Research new study, Digital Advertising Fraud: Key Trends, Competitor Landscape & Market Forecasts 2022-2026, found that those advertising in the US will potentially suffer the most in financial loss due to fraudulent activity, with total losses in the US expected to surpass $23 billion in 2022. The comprehensive research identified the top 5 countries most impacted by advertising fraud, which together account for 60% of global losses are US, Japan, China, South Korea and UK together account for 60 per cent of global digital advertising spend losses. The US represents the largest market for digital advertising spend, with high levels of Internet penetration and elevated mobile app and browser usage presenting strong opportunities for the display of promotional content. The researchers urged digital advertisers targeting these five key markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no return on ad spend.
Research author Scarlett Woodford remarked: “With the US representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players. This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud detection and mitigation services.” In response to the rising threat of ad fraud, the report urges digital advertisers targeting these five markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no retu.
Digital advertising spend losses to reach 68 billion globally in 2022 | VARINDIA News Hour
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The value of digital advertising spend lost to fraud to touch $68 billion globally in 2022; rising from $59 billion in 2021. The Juniper Research new study, Digital Advertising Fraud: Key Trends, Competitor Landscape & Market Forecasts 2022-2026, found that those advertising in the US will potentially suffer the most in financial loss due to fraudulent activity, with total losses in the US expected to surpass $23 billion in 2022. The comprehensive research identified the top 5 countries most impacted by advertising fraud, which together account for 60% of global losses are US, Japan, China, South Korea and UK together account for 60 per cent of global digital advertising spend losses. The US represents the largest market for digital advertising spend, with high levels of Internet penetration and elevated mobile app and browser usage presenting strong opportunities for the display of promotional content. The researchers urged digital advertisers targeting these five key markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no return on ad spend.
Research author Scarlett Woodford remarked: “With the US representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players. This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud detection and mitigation services.” In response to the rising threat of ad fraud, the report urges digital advertisers targeting these five markets to form strategic partnerships with ad fraud detection and prevention vendors capable of distinguishing between valid and fraudulent advertising traffic that provides no retu
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India’s Low code/No code market to touch $4 billion | Digital currency | VARINDIA News Hour
Low-code is a technology that allows developers to create apps and interactive platforms without hard-coding language training. It uses visual tools and pre-built modules to help users create a UI for their apps. The current market value of the low-code industry is 13.2 billion dollars. This is also enabling users to create solutions that reflect specific data inquiries and workflow processes; their low-code/no-code-crafted programs can also easily be integrated into larger business processes. Low Code No Code (LCNC) is a suite of visual drag-and-drop tools that developers may use to create apps with a comprehensive user interface, integrations, data management, and logic. According to a survey by Nasscom, LCNC software solutions produced over $400 million in revenue for Indian IT service providers and startups in fiscal 2021. With the appropriate levers, this sector can expand to $4 billion by 2025. The global low-code/no-code market is projected to total $13.8 billion in 2021.Global markets account for over 70% of the income generated by Indian enterprises in this sector.
LCNC, together with AI-written code, will be a disruptive force in the tech business. The good news is that a lot can be done highly efficiently with little or no code, making it easy to dethrone old, established systems and try new ones. Leading tech businesses are expected to penetrate the regional markets with these solutions designed expressly for e-commerce and manufacturing in India. According to Gartner, low-code application platforms (LCAP) are expected to be the main component of the low-code development technology industry through 2022. Companies have seen better outcomes and productivity increase of over 1.5x, and the majority of enterprises have seen a 30-35 per cent gain in ROI when they employ minimal or no goodwill vs the traditional manner of development. There are several
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Eset reports - India recorded the 6th highest Android threat detection globally | VARINDIA News Hour
ESET Research has released its T3 2021 Threat report, it says on the most frequent external attack vectors, the reason behind the rise of email threats, and shifts in the prevalence of certain types of threats due to fluctuating exchange rates of cryptocurrencies. In the world of mobile, there are alarming Android banking malware detections, which rose by 428% in 2021 compared to 2020, reaching the detection levels of adware – a common nuisance on the Android platform. India recorded the 6th highest Android detection globally, and the highest in the Asia Pacific region (APAC). It also recorded a 6.9% increase in 2021 as compared to 2020. The growing number of Android threats in India highlights an alarming trend, particularly as over 95% of the 600 million smartphone users in India are Android users. Additionally, about 75% of smartphone users in India did not install any mobile security solution, which meant that users could be susceptible to Android banking malware and other forms of mobile threats. To protect themselves against these threats, users should keep their Android devices updated and use reliable mobile security apps, the company reveals. The report highlighted that the most active botnet in T3 2021 was the Mozi, which in the last four months of 2021 amassed more than 162,000 unique IPs in India, 79,000 of which had already been compromised in the previous period.
India had the second highest number of enslaved devices globally with 29% of the unique IPs detected in India. Researchers also revealed that another vulnerability named ProxyLogon was the second most frequent external attack vector in ESET’s 2021 statistics, right after password-guessing attacks. Microsoft Exchange servers fell under siege again in August 2021, with ProxyLogon’s “younger sibling”, named ProxyShell, which has been exploited worldwide by several threat groups.
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Guidelines Issued | Advertising Crypto-Related Products | VARINDIA News Hour
The new crypto Ad Rules have arrived and with this the companies dealing in selling crypto assets may turn into crypto liabilities if they don’t follow the rules. Advertising of virtual digital assets and services needs specific guidance, considering that this is a new and as yet an emerging way of investing, since there is a need to make consumers aware of the risks. The Advertising Standards Council of India has introduced a set of 12 guidelines for the advertisement and promotion of virtual digital assets and services such as cryptos and non-fungible assets, almost three months after Prime Minister Narendra Modi slammed “misleading ads” in the cryptocurrency space in November 2021. The guidelines, applicable on ads of crypto-related products from April 1, 2022, say such ads shouldn't carry the words 'currency', 'securities', 'custodian' and 'depositories'. Ads should carry a disclaimer saying, 'Crypto products & NFTs are unregulated and can be highly risky.' Information on past performance shall not be provided in a biased manner and there may be no regulatory recourse for any loss from such transactions. The rule comes while there were commercials for cryptocurrency-related products and offerings, which have flooded TV screens over the past year promising easy money, convenient trading, fixed returns and more.
The council has specified the size of print to be used for the disclosure and the manner in which it should be broadcast through the audio-visual medium. In social media posts, such a disclaimer must be carried in the caption as well as any picture or video attachments. The disclaimer must be made in the dominant language of the advertisement. No advertisement may suggest that virtual digital assets could be a solution to money problems. No advertisement shall contain statements that promise or guarantee
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Historic day for the Indian Digital journey: Union Budget 2022-23 | VARINDIA News Hour
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The budget highlights the Governments' focus on digital inclusion and technology led provisioning of services to vulnerable sections. The budget shows the government wants RBI to promote digital currency, central Bank digital currency (CBDC) and kill all other currencies, just like China is doing. The government said RBI will launch digital rupee and announced a 30% tax on income from transfer of virtual digital assets. This is a very positive aspect. This is a progressive move that will give a big boost to India's digital economy. We believe digital literacy will be the key to realizing India's 5 trillion-dollar economy dream. To create a digital ecosystem for skilling and focus on digital inclusion through 5G and investment in technologies such as Artificial Intelligence and infrastructure, the government will continue strengthening the development of entrepreneurship, productivity, and quality of IT talent in the country, thereby scaling the adoption of new-age technologies across industries. Budget proposes to extend the existing tax benefits for startups by 1 more year – a promising and welcome move that will support the startup ecosystem in the country. The government’s funding support to sunrise sectors such as climate action, deep tech, digital economy and Agri tech is also welcoming.
Secondly, the Government has made a strong economic statement with its focus on public investments to spur growth. Forward looking and catering to an aspirational Digital India the budget once again lays its emphasis on technology with the launch of Digital Currency using blockchain, Digital University for education in different Indian languages, roll out of 5G and boost to Start-ups. At the same time, the government looks unlikely to offer any major relief measures to struggling consumers, focusing instead on beefing up spending on t
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Hybrid work model to continue in 2022 | Digital | VARINDIA News Hour
Remote work was once considered a luxury to many and some workers were able to thrive in a remote setting, while others felt isolated and struggled to keep up a balance between their work and home lives. Now hybrid working is the current challenge for employers and employees – figuring out the right mix of in-person and remote work to meet the needs of a wide group of stakeholders. Flexible work is a key need for employees today, and just what that flexibility looks like is complex. Moving into 2022, ways of working and interacting are continuing to evolve as organisations adapt to the ongoing changes brought about by a wide range of factors influenced by the COVID-19 pandemic. Thus, two years after the world abruptly shifted to widespread adoption of remote work, declaring 2022 “The Year of Hybrid Work,” as workers and companies attempt to regain some sense of normalcy, improve work/life balance, and reconnect with co-workers while still retaining some of the benefits of hybrid work. There are a lot of benefits to remote work — no commute, more flexibility in the day, fewer distractions and interruptions — but for many there are also a lot of downsides, like social isolation, lack of motivation, and difficulty maintaining a good balance between their work and personal lives.
The main benefit of hybrid work is that it offers employees the flexibility to work in the style that suits them best. People who thrive in an office setting could go into the office every day, people who really do well working at home can continue doing that, or people could opt for a mix of the two which can result in greater creativity and happier employees. Now the challenge is a great number of resignations has seen employees demand more humanistic policies and practices and employers recognise that to retain their people they need to become truly people-centric – employees want to see real changes arou
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The future of Work in 2022 and beyond | Digital world | VARINDIA News Hour
Unevenness and variability will define 2022 for most employees and employers in this volatile world. Employees will work in different ways and locations, the labour market will remain increasingly competitive, and organizations will continue to strive for diversity, equity and inclusion. Leaders must manage the increased variability across all aspects of work. For IT departments, employees working from anywhere and high staff turnover pose several issues. Cloud applications and mobile devices have become essential to the everyday tasks that have kept productivity high during the pandemic crisis and are accessible everywhere. The remote work model has brought many positive changes and challenges for businesses. Maintaining the status quo and facilitating work during periods of lockdown have been business priorities, but businesses have enjoyed some unexpected benefits in doing so, including productivity increase and reductions in overhead costs. Additionally, businesses have expanded access to talent based outside office regions, including a more diverse workforce.
Adjusting to the new remote and hybrid scenario would not have been possible without innovative tech solutions that ensure maximum employee productivity, allow employees to interact and collaborate, and enhance security posture and IT efficiency. With integration of these technological tools in the remote work ecosystem, businesses are getting contextual and real-time actionable asset insights to help IT teams gain control over their IT investments and help employees become more productive. Cybersecurity fundamentals have become even more important due to constant attacks via ransomware, malware and a host of other threat vectors. Bad actors are taking advantage of the remote workforce’s blind spots, and as attacks become more sophisticated, stakes are high for businesses and users. In the future of work, business
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India’s Internet Economy | $1 Trillion by 2030 | Digital Revolution | VARINDIA News Hour
India’s journey to a $1-trillion consumer internet economy has been a unique story of multiple internet sectors such as e-tailing, e-health, food tech, online mobility, and quick commerce, coming together to create a strong foundation for a consumption-led growth engine. The ongoing journey from digital-first to digital-forward was a result of multiple internet sectors having shown strong momentum post-COVID, as per RedSeer. Investors are recognising India’s golden opportunity without a second thought. In 2021, more than $40 billion of funding and 42 new unicorns were born. This is primarily because the country’s economy is becoming more skill-based and services-oriented, so more jobs are being created for skilled workers, which in turn is a major draw for investors. It has been fueled by a mix of burgeoning internet penetration rates, access to high-speed internet, and rising demand for online shopping and digital content consumption. India is home to an extremely distinct, heterogeneous population
base with varying social needs.
The report noted that applications prioritising vernacularity of language, verticalized super apps, and an omnichannel approach are increasingly allowing the third cohort to join the digital mainstream. India’s new digital revolution is further enabled by the growing tech adoption in the business to business space and an expanding and maturing internet consumer base. What is also noteworthy is that key internet economies, namely e-tail, eHealth, FoodTech, Online Mobility, and Billpay and Recharge, which had experienced a sharp downward spiral during COVID re-emerged much stronger. Additionally, the rise of tech adoption in the B2B space is bolstering India's new digital revolution. The report expressed immense optimism about India's growth, stating that the SaaS market size, which stood at about $3.5 billion in FY2
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Data Modernisation are set to drive digital transformation for enterprises | VARINDIA News Hour
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The modern business environment is evolving rapidly and organizations are increasingly adopting new approaches to keep in pace with changing customer expectations. The digital realm is bursting with new trends emerging every year and businesses bracing themselves to tap opportunities by leveraging the latest technologies. Data modernization is one such technology driving change and transforming the way data is managed and accessed. Data modernization refers to the process of moving siloed data from legacy databases to modern databases. It opens limitless possibilities and endows enterprises with cost-saving benefits along with greater scope to employ artificial intelligence, machine learning and analytics algorithms. Data modernization is no longer optional but vital for business success. Businesses that were once averse to new technologies are now jumping on the bandwagon simply because everything revolves around data. It’s not about the quantity of data you possess, rather it’s how businesses can leverage this data to their advantage and data modernization is a firm step in that direction. There is no dearth of reasons for enterprises to adopt data modernization.
Technologies like the internet of things and smart devices have emerged as important data generators. A large number of organizations are involved in IoT and multi-channel marketing, subsequently increasing the number of data sources in hand. However, Business challenges today vastly differ from what it was a few years ago. The inexorable increase in data generation has presented businesses with as many challenges as opportunities. The majority of the organization’s members rely heavily on data to make smarter decisions and there has emerged a need for a ubiquitous, shared language to easily access data. Data modernization is the way forwar
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