Data is now in the cloud, in SaaS, in your data center. It’s just everywhere. And because of the pandemic, users are everywhere as well. With most of the data in the cloud and users accessing it from everywhere, a new approach to security is needed. Currently, most companies focus on restricting access and having zero-trust principles – but only controlling access is not enough, the security architecture needs to protect the data itself – preventing unauthorized modification or distribution of that data. One benefit of using cloud-computing services is that firms can avoid the upfront cost and complexity of owning and maintaining their own IT infrastructure, and instead simply pay for what they use, when they use it. In turn, providers of cloud-computing services can benefit from significant economies of scale by delivering the same services to a wide range of customers. Cloud computing is becoming the default option for many apps. Software vendors are increasingly offering their applications as services over the internet rather than standalone products as they try to switch to a subscription model. However, there are potential downsides to cloud computing, in that it can also introduce new costs and new risks for companies using it. In 2022, more than $1.3 trillion in enterprise IT spending is at stake from the shift to cloud, growing to almost $1.8 trillion in 2025. Ongoing disruption to IT markets by cloud will be amplified by the introduction of new technologies, including distributed cloud.

No matter where the data sits and moves, policy and security follow the data. This unique, data-centric approach simplifies allowing companies to accelerate their digital transformation and secure their hybrid workforce. Secondly, there is a huge shift witnessed from the corporate world in terms of their Go-To-Market strategy during the pandemic, i.e. more and more businesses are moving away from the traditional product economy to the ‘subscription economy’. The sub.