Over billions of messages are exchanged on dating app on various platforms globally and this figure has shown a sharp rise from 2021. Dating apps made $3 billion in 2020, Tinder tops spending list. The pandemic further amplified the trend of online dating as more millennials & Gen-Zs shunned their inhibitions and joined the online dating world to evade pandemic induced isolations. Certain dating apps have added COVID Preferences Center to help normalise and better facilitate conversations about dating during the pandemic. The feature allows users to see what the other person’s dating preferences are - virtual only, or meeting outdoors and in uncrowded places, and what precautions they want to take. Virtual dating is becoming a norm with users who want to connect on video calls for a pre-date before they actually meet in person. In India, more than 80% mothers are now comfortable with their children finding a partner on a dating app, according to a study by TrulyMadly. Online Dating is the category with the highest amounts of available services and the highest amounts of users. Several mobile dating apps have taken off in this segment in the past few years, but few are actually making any significant revenues. Revenue in the Online Dating segment is projected to reach $558.70 million in 2022.

Overall, 55% of people that date online have experienced some form of threat or problem – ranging from IT security incidents to meeting up with people that didn't turn out to be who they claimed, or being rejected by potential matches. The data suggests that men put themselves at risk more than women. Now, apps are making their user interface more secure to sustain more women on their platform. Tinder is a good example for a household name and exceptional good business model. With its swiping feature it became the top-grossing non-game app for the first time in years. Asia and South America are promising regions for the near future. Building safe, trustworthy.