Consumers Interest in “Virtual Living” is Intensifying says Accenture

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The growing use of immersive technologies such as augmented and virtual reality will spur consumer-facing companies, such as those in retail, consumer goods and travel, to increase investment in new capabilities and experiences to blend physical and virtual worlds, or risk being left behind, according to the findings of a recent global survey from Accenture. The survey of more than 11,000 consumers in 16 countries including India found that while almost two-thirds (64%) of consumers had already purchased a virtual good or taken part in a virtual experience or service in the past year, that figure is expected to rise, as 83% show interest in making purchases via the metaverse. Furthermore, 42% of survey respondents said they had visited a retailer in the virtual world to get advice, make a payment or browse a product range when shopping for a physical item, while 56% of respondents plan to in the next year. Among millennials, these figures increase to 51% and 61% respectively. As per the survey, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” more than half (55%) of consumers agree that more of their lives and livelihoods are moving into digital spaces. In response, the vast majority (90%) of retail executives say that they anticipate that leading organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds. Further, 72% of global executives state that the metaverse will have a positive impact on their organizations, with 45% believing it will be breakthrough or transformational.

As consumers explore the virt-real world, companies that do not actively begin incorporating new immersive experiences into their business strategy now run the risk of being left behind. By embracing the Metaverse, businesses have the opportunity to reinvent consumer experiences and also transform the way in which product.

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  • Watch Which is the First BAR in India? Do you know? | भारत में पहला BAR कौन सा है? | #shorts Video
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    Disclaimer:
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    About The Channel:-
    If you love homestyle cocktails, reviews of Alcohol, Drink knowledge, Bartending and many more then this channel is for you. India is the biggest alcohol consumer in the world. We buy and consume more whiskey in the world than anyone else. This channel helps give information about your favorite drink. How to make fantastic cocktails at ho

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    My Camera - Canon EOS 200D II - Link To Purchase - https://amzn.to/3ZXuNQD
    My Best Camera - Sony A7 3 - https://amzn.to/3ZjAkAJ
    My Sound - GODOX MoveLink M2 - https://amzn.to/3JcqaMJ
    My Light setup - GODOX LC500R RGB LED Light Stick - https://amzn.to/3SQmu6P
    My Lens Setup - Sigma 18-35mm f/1.8 DC for Canon - https://amzn.to/3ZDqbyD
    My Lens Setup - Canon EF50MM F/1.8 STM Lens - https://amzn.to/41CEeX4
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    Home Bar Accessories - https://amzn.to/3LedEOv
    Glassware - https://amzn.to/3KRPSrf
    Ice mould - https://amzn.to/3EWlecr

    Disclaimer:
    The purpose of this channel is not to support or encourage underage drinking but to provide knowledge of the products we consume. This channel does not promote or sell any alcoholic product. The purpose of this channel is to strictly entertain and inform people about products available on the market. We are strictly against underage drinking and do not support it.

    About The Channel:-
    If you love homestyle cocktails, reviews of Alcohol, Drink kn

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