#Metaverse technology will allow brands to offer shoppers a highly personalized digital experience. Where, the shoppers are able to purchase products and brands that don’t have a physical presence in their regions but can still be acquired online and delivered right at their doorsteps. #Metaverse technology will allow brands to offer shoppers a highly personalized digital experience. Where, the shoppers are able to purchase products and brands that don’t have a physical presence in their regions but can still be acquired online and delivered right at their doorsteps. Technology video | 95 views #PranayAnand, Vice President, #NTTGlobal and #AssafTarnopolsky, Senior Vice President and GM, #GenesysAPAC Technology video | 233 views Data privacy and misinformation will continue to haunt Meta in the metaverse | VARINDIA News Hour Technology video | 186 views It is undoubtedly true that #digitalhealth is on the booming stage and today, many people are unaware of how the metaverse can revolutionize multiple industries, including the healthcare sector, but the larger question is - can it bring the cost down while we embed all of them together to create the new health metaverse, in complying within the regulation. Technology video | 147 views Technology video | 164 views Metaverse Pushing Data Usage | 20 Times in 10 Years | VARINDIA News Hour Technology video | 189 views The #metaverse has the potential to impact everything from employee engagement to the customer experience, omnichannel sales and marketing, product innovation, and community building. Examining its potential effect should be part of strategy discussions, with leaders accelerating their analysis of how the metaverse could drive a very different world within the next decade. Technology video | 186 views Artificial Intelligence | Unlocking the Metaverse | VARINDIA News Hour Technology video | 183 views #Metaverse will create an immersive virtual world that combines augmented and virtual reality, #blockchain and it also includes economic and social spaces where users from anywhere in the world can enjoy a wide range of content and experiences. Top technology players such as Facebook (Meta), Google, Microsoft, and Nvidia are already invested in developing this next generation of IoT. Technology video | 200 views The future of digital is trending towards Metaverse | Technology | VARINDIA News Hour Technology video | 207 views
The metaverse is reshaping the way brands do business and how consumers behave. Right now, we’re seeing big and small companies across various sectors venture into the digital world.
According to Statista, the global e-commerce market reached $4.9 trillion in 2021 and is expected to hit $5.5 trillion in 2022. E-commerce platform, Shopify, stated that the growth of the global e-commerce market shows that “borderless e-commerce is becoming a profitable option for online retailers.”
While e-commerce represents a divide between physical and digital shopping experiences, the emergence of the metaverse can bridge the gap between e-commerce and brick-and-mortar retail to create a whole new shopping experience that could disrupt e-commerce.
Metaverse technology such as AR-powered try-on experiences already allows shoppers to virtually try on products before making the purchase, transforming 2D catalogues into real-time experiences in the digital world.
The potential of the metaverse to connect customers with brands in ways that create an exceptional emotionally positive experience cannot be understated. The metaverse will empower customers to traverse the virtual and physical worlds when connecting with the business of their choice, turning the notifications and transactions of the past into intelligent, real-time conversations — that is what will differentiate businesses moving forward.
70% of customers believe the ability to try, touch and see products are the main aspects of an in-store experience. This is going to be solved and fulfilled in the metaverse, as AR and VR allow the same to happen, all from the comfort of your home.You may also like
Metaverse to disrupt e-comm experience
The metaverse is reshaping the way brands do business and how consumers behave. Right now, we’re seeing big and small companies across various sectors venture into the digital world.
According to Statista, the global e-commerce market reached $4.9 trillion in 2021 and is expected to hit $5.5 trillion in 2022. E-commerce platform, Shopify, stated that the growth of the global e-commerce market shows that “borderless e-commerce is becoming a profitable option for online retailers.”
While e-commerce represents a divide between physical and digital shopping experiences, the emergence of the metaverse can bridge the gap between e-commerce and brick-and-mortar retail to create a whole new shopping experience that could disrupt e-commerce.
Metaverse technology such as AR-powered try-on experiences already allows shoppers to virtually try on products before making the purchase, transforming 2D catalogues into real-time experiences in the digital world.
The potential of the metaverse to connect customers with brands in ways that create an exceptional emotionally positive experience cannot be understated. The metaverse will empower customers to traverse the virtual and physical worlds when connecting with the business of their choice, turning the notifications and transactions of the past into intelligent, real-time conversations — that is what will differentiate businesses moving forward.
70% of customers believe the ability to try, touch and see products are the main aspects of an in-store experience. This is going to be solved and fulfilled in the metaverse, as AR and VR allow the same to happen, all from the comfort of your home.Employee Experience is the art behind Customer Experience
In this thought-provoking video, we delve into the profound connection between employee experience (EX) and customer experience (CX) and discover how the former serves as the artistry behind the latter. We explore how organizations that prioritize and invest in fostering a positive and fulfilling employee experience inevitably create an environment where exceptional customer experiences flourish.
Through insightful interviews and real-life examples, this video underscores the critical role of employees in shaping customer perceptions and satisfaction. It highlights the undeniable link between engaged, motivated, and empowered employees and the delivery of memorable customer experiences.
By examining successful companies renowned for their outstanding CX, we unveil the strategies they employ to create a harmonious blend of EX and CX. From establishing a culture of empathy and trust to providing ongoing training and development opportunities, these organizations recognize that the happiness and well-being of employees directly translate into happier, more loyal customers.
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#varindia #newshour #EmployeeExperience #CustomerExperience #EXandCX #EmployeeEngagement #CustomerSatisfaction #WorkplaceCulture #EmployeeMotivation #CustomerCentricity #CXStrategy #PositiveWorkEnvironment #EmployeeEmpowerment #CustomerPerception #EmployeeWellbeing #CXSuccess #Teamwork #EXInvestment #CXJourney #EmployeeHData privacy and misinformation will continue to haunt Meta in the metaverse | VARINDIA News Hour
#Meta’s disappointing Q4 2021 results have put even more pressure on the social media giant to get its #metaverse experiment right. More than three years after the Cambridge Analytica scandal, Meta still falls short of a credible strategy on data privacy and misinformation and these issues will continue to dog the company as it enters the metaverse, says #GlobalData, a leading data and Analytics Company. As per GlobalData, “Meta has left several metaverse-related questions unanswered. These include how its advertising business model will work without relying on targeted advertising and how it can ensure consumer safety in this digital world. The flood of misinformation on its Facebook platform has tarnished Meta’s reputation, and it’s likely that online harm and harassment will only amplify in the metaverse. It is still unclear how Meta will reconcile the need to monetize the metaverse with the promise of building a privacy-friendly virtual environment. As on its flagship social media platform, targeted advertising will lie at the root of data privacy and misinformation issues in Meta’s metaverse.
Meta’s weak outlook shows that the social media company still bears the scars of Apple’s iOS changes. It will need to dismantle its platforms’ targeted advertising infrastructure and replace it with a privacy-centric one. At the same time, the company is investing heavily in the metaverse, particularly augmented and virtual reality technologies, which has impacted profitability.” A report says, a number of companies are discussing that the metaverse rose every quarter in 2021. Virtual and augmented reality, digital media, artificial intelligence, and mobile gaming were some of the metaverse-related themes discussed on 2021 earnings calls. ‘Metaverse’ largely appeared on transcripts and is a tell-tale sign of analysts also being more curious about investments Metaverse in Healthcare
The Metaverse is expected to be an effective tool to help perform complicated surgical procedures and enhance patient care. As surgical procedures were already using robotics, now complicated surgeries are all set to use Augmented Reality and for efficient diagnosis are using tech such as smart glasses.
At the same time, Virtual reality is getting used by doctors and experts to train fellow doctors and medical staff, wherein virtual reality can be leveraged to take a learner within a human body and can provide 360 degree view of a patient's ailment or to replicate procedures that are applied in the real world.
The entire interactions can be recorded and viewed over the desktop screens to provide minute details. There has been the use of Augmented reality in Surgical procedures, as surgical procedures were already using robotics, now complicated surgeries are all set to use augmented realities.
Be it removal of cancerous tumors or performing a complicated spinal surgery, doctors are looking forward to new ways of performing these surgeries with precision. Usage of robotics or what is also known as robot assisted surgeries were already in use to perform complicated procedures with precision and flexibility.
Microsoft is supporting different tech stacks to build metaverse apps rapidly, this space is definitely going to get crowded. Some of the tech stacks are provided by Microsoft on Azure around Metaverse, similarly AWS is moving ahead with the concept of digital twins. The value of Digital Twins is using this data to derive actionable insights, which is achieved Bengaluru airport launches BLR Metaport for experiencing T2 in metaverse #shorts
Bengaluru airport launches BLR Metaport for experiencing T2 in metaverse #shortsMetaverse Pushing Data Usage | 20 Times in 10 Years | VARINDIA News Hour
#VARINDIA_News_Hour #VARINDIA #Breaking_News
The transition of digital ecosystem to #metaverse, where a person will feel immersed in a virtual world, will have the direct impact on the data usage like screen time and consumption of the bandwidth by 20 times across the globe by 2032 and telecom operators, Bharti Airtel and Reliance Jio are suitably placed to benefit from the surge in India, as per the report from Credit Suisse. The report said metaverse has enormous potential to further expand screen time and drive more bandwidth consumption. 'Internet traffic is already 80% video and has been growing at a 30% CAGR. Augmented reality and virtual reality technologies are expected to see a boom as these are the technologies that are required for accessing the metaverse. According to the report, while 5G will support the metaverse ecosystem, the emergence of 6G will enhance metaverse use cases. It said the gaming segment is one of the segments where early use cases of metaverse are expected.
The report highlighted that gaming is at an early stage in India and mobile gaming is being driven by mobile phones due to the emergence of affordable smartphones and 4G data services. Mobile internet remains the key medium for Indian users to go online, given relatively low fixed broadband penetration. The share of mobile gaming in online games is expected to increase in future, the report said. The report added that India is one of the leading countries in the world in terms of number of hours spent on mobile per day but it has low penetration of fixed broadband compared to global peers, which will be key to realise the full potential of metaverse. While it is too early to determine the impact of metaverse on Indian telcos' revenues, we believe Bharti Airtel with 17 percent of revenues from fixed line and Jio are well placed to benefit from surge in data usage driven by meAdoption of Metaverse
Of course, many questions remain to be answered including how virtual worlds will be balanced with the physical world to ensure the metaverse is built in a responsible manner, how it can be a safe environment for consumers, how closely it will align with the “open” vision of the next iteration of the internet, and whether technology can advance quickly enough to build the metaverse of our imagination.
The metaverse technology stack has four core building blocks: content and experiences, platforms (such as game engines), infrastructure and hardware (including devices and networks), and enablers (such as payment mechanisms and security).
Large technology companies, venture capital, private equity, start-ups, and established brands are seeking to capitalize on the metaverse opportunity. Corporations, venture capital, and private equity have already invested more than $120 billion in the metaverse in the first five months of 2022, more than double the $57 billion invested in all of 2021, a large part of it is driven by Microsoft’s planned acquisition of Activision for $69 billion. However, experts say, Metaverse is a double-edged sword.
With the vast and sophisticated data that will be collected within the metaverse, cybercriminals will be looking for ways to hack and game the system. Prevention of money laundering, microtransactions, intellectual property, and identity theft should be prioritized by financial firms building a metaverse, or offering products and services in one, so users feel safe using this technology. Because, as the saying goes, “with great powerArtificial Intelligence | Unlocking the Metaverse | VARINDIA News Hour
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Meta is working on artificial intelligence research to generate worlds through speech, improve how people chat to voice assistants and translate between languages, CEO Mark Zuckerberg said, as he sketched out key steps to building the metaverse. Zuckerberg is betting that the metaverse, a futuristic idea of virtual environments where users can work, socialize and play, will be the successor to the mobile internet. The key to unlocking a lot of these advances is AI. Meta introduced ‘BuilderBot’ – “a new tool to fuel creativity in the metaverse using voice commands.” Another development is ‘No Language Left Behind’ – a system that translates all written languages. It has the ability to communicate with anyone in any language is a superpower that was dreamt of forever and it would instantly provide speech-to-speech translations for all languages. Project ‘CAIRaoke’ is the next conversational AI improvement for more fluid conversations between people and chatbots or virtual assistants. Sources said, Meta is currently building the world’s most powerful and fastest AI supercomputer.
Facebook has been investing in AI for the past 10 years and has one of the world’s leading experts, as we advance this technology further, you'll be able to create nuanced worlds to explore and share experiences with others, with just your voice,” Zuckerberg said. Meta is further developing tools to make AI systems more explicable. ‘System Cards’ is the newest resource that explains how AI works. In January it announced that it had built a new AI supercomputer that aims to be the fastest in the world when completed in mid-2022. Meta plans to hire 10,000 people in Europe to help develop the Metaverse and people are excited about it. However, critics have asked whether big corporations should be allowed to dominate the creation of such worlds – and Alert on using Metaverse
There is no way one could have missed out from the metaverse. The metaverse brings the assurance of an open, shared, and persistent digital environment that connects communities, products, solutions, creators, entertainment, workspaces, commerce, and many other aspects of the real world.
#Cyberattacks old and new will inevitably find their way into the metaverse and securing the metaverse will present new challenges in comparison to existing digital platforms, however, according to cybersecurity executives and researchers. Monitoring the metaverse and detecting attacks on these new platforms will “be more complex” than on current platforms.
With the metaverse, you’re going to have an explosion of devices, infrastructure and data so it can just increase your attack surface by an order of magnitude.
According to the Acronis Cyber Protection Week Global Report 2022, cybercriminals are exploiting the IT complexity to launch catastrophic cyberattacks. With most users still not fully aware of the magnitude of the cyber threats they are facing in the wake of increased metaverse adoption, daily data theft of credit card, identity, passwords, etc., malware, phishing attacks are likely to increase by 200% by 2024 due to unpreparedness or lack of a cyber protection master plan.
Device security remains high on the cyber protection priority list as platform and device hacking is widely expected to soar as the metaverse uptake also skyrockets. Threats and breaches to devices are likely to worsen and could subsequently also have actual terminal consequenceThe future of digital is trending towards Metaverse | Technology | VARINDIA News Hour
The #metaversetechnology is poised for rapid growth that will open up opportunities for the marketers and it can be helpful to first think of any shared, virtual space: everything from a chat room to games like Minecraft and Fortnite. While these spaces differ in terms of the richness of the virtual experience – text, audio, video, visual detail, sense of space, actions you can take, etc. – what they share is the opportunity for multiple, if not millions, of people to simultaneously connect within an online environment. The COVID-19 outbreak has brought a positive impact on the metaverse market and is driving the increasing interest in the metaverse concept. People began to work remotely while students shifted to online classes and the need and demand for convenient channels or approaches to make online interaction more realistic emerged. The crisis has speeded the emergence of virtual communities as key lifestyle areas for locked-down users which include gaming landscapes and also increasing adoption of mixed reality. The convergence of 5G, artificial intelligence, and edge cloud processing will soon make it easier to deliver more seamless, enjoyable, and cost-effective AR/VR experiences across a variety of connected devices. Just like the internet, industry insiders are predicting the metaverse will become a necessity for all brands.
Metaverse is making headlines in technology, there’s a boom in metaverse crypto projects, each viewing to shape the future of both metaverse crypto projects and the nature of digital real estate. It’s the Gen Z, or someone with higher digital maturity. While we may make our purchases by making a few clicks, the coming generation will definitely want something which is more engaging and immersive.
The metaverse is indeed a virtual reality, but it’s not quite the same thing as what you’ve seen in science fiction blockbusters.
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