With the advent of LLM (large language models)-based chatbots and virtual assistants, customers can now interact with businesses in a more natural and conversational manner. This has been a significant step forward in providing a better customer experience throughout the customer journey. As a result, LLMs have become a go-to solution for companies looking to enhance their customer support, sales and marketing efforts.


First came the large language models (LLM), and then came the chatbots, or LLM chatbots, if you may call them – the likes of ChatGPT, Bard, Ernie, Claude and others.


The battle for AI supremacy has already begun, with OpenAI and Microsoft leading the race to develop next-generation AI models integrated across many products and services. This includes Bing Search, Bing Chat, Microsoft Teams, and Microsoft Office 365. Similarly, Google has also started experimenting with its conversational AI chatbot, Bard, powered by its large language model, LaMDA. However, this is expected to be launched in a phased manner or accessible to select groups only.


While Google, Microsoft, and now Baidu are at it, it is only a matter of time before others join the race, especially those who have already built large language model capabilities, including Amazon, Huawei, AI21 Labs, and LG AI Research, NVIDIA and others.


This highlights the growing reliance on AI to enhance customer experience and streamline interactions. With chatbots becoming increasingly human-like in their conversations, there are numerous opportunities for businesses to use this technology to improve marketing strategies, deliver personalized services and generally drive efficiencies.


LLMs influenced by ChatGPT can help organisations display their material to clients in a more engaging way by adding various conversational styles and content tones.

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