Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will 'have oversight of the strategic direction, expansion and operation' of the Apple 'consumer experience on and offline,' according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that's consistent with Apple's DNA--unlike her predecessor, John Browett--which will be crucial in rejuvenating Cupertino's retail experience..
Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will 'have oversight of the strategic direction, expansion and operation' of the Apple 'consumer experience on and offline,' according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that's consistent with Apple's DNA--unlike her predecessor, John Browett--which will be crucial in rejuvenating Cupertino's retail experience.
News video | 1191 views
Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company's recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.
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Watch Burberry chief executive Angela Ahrendts to join Apple Video.
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Apple Hires Burberry CEO to Run Retail. Apple Inc. AAPL +0.66% tapped Angela Ahrendts, currently chief executive of British luxury retailer Burberry Group BRBY.LN -5.49% PLC, to head up its retail efforts—recruiting a seasoned industry executive credited with turning around the Burberry brand, while filling a big gap in the Cupertino, Calif.-based tech giant's retail operations.
Apple said Ms. Ahrendts, 53 years old, would join Apple next year in the newly created position of senior vice president of retail and online stores. She will become a member of the executive team and report directly to Apple Chief Executive Tim Cook.
Ms. Ahrendts will oversee the 'strategic direction, expansion and operation' of both Apple retail and online stores, Apple said. The appointment fills a big gap in Apple's retail operations, stemming from the 2011 departure of Ron Johnson, who vacated the role of senior vice president for retail to join JC Penney Co. JCP -1.63% Inc. His replacement, John Browett, left the company last year.
Apple is now expanding that role to include responsibility for online store sales as well. By recruiting Ms. Ahrendts, Apple is tapping into her years of experience in luxury retail. Ms. Ahrendts has served as CEO of Burberry since 2006.
Ms. Ahrendts's arrival comes as Apple is looking to revitalize its string of iconic stores. Once a trendsetter in tech retail, Apple's glowing,
News video | 325 views
Burberry chief executive Angela Ahrendts will leave the luxury goods firm next year to join technology giant Apple.
At Apple she will become senior vice president for retail and online stores.
Ms Ahrendts has been with Burberry for almost a decade, and has been credited with turning it into a globally recognised firm.
She will be replaced by chief creative officer Christopher Bailey, who has been in the role for six years.
In her new job, Ms Ahrendts is expected to report directly to Apple chief executive Tim Cook.
Apple's decision to hire Ms Ahrendts comes just three months after it recruited Paul Deneve, the former chief executive of French luxury group Yves Saint Laurent, for 'special projects'.
The moves are rumoured to be related to Apple's development of an 'iWatch', in which an understanding of fashion will be as important as the technology and engineering behind the product.
'Moved and humbled'
Ms Ahrendts said it was 'an honour' to have worked at Burberry.
'Burberry is in brilliant shape. I am confident that Christopher, as one of this generation's greatest visionaries, will continue to lead Burberry to new heights,' Ms Ahrendts added.
Mr Bailey said he was 'moved and humbled' to take on the chief executive role. He will also retain his existing chief cr
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Rita Ora, Cara Delevingne, Rosie Huntington-Whiteley, Douglas Booth, Kate Beckinsale and Tom O'Dell talk Burberry at the show.
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Apple Watch Series 5 comes with always-on retina display, a built-in compass and 18-hour battery life. All watch faces have been tuned for the new display. The all-new Apple Watch also comes with international emergency calling can be used by just pressing and holding down the side button, even without your iPhone. Tune in. (Text: ET Online)
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Watch Apple Event 2019: Next-gen Apple Watch with always-on display is here | Apple Watch Series 5 With HD Quality
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PEG क्या है, इसे PEG क्यों कहा जाता है? | What Is Peg
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If you love homestyle cocktails, reviews of Alcohol, Drink knowledge, Bartending and many more then this channel is for you. India is the biggest alcohol con
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Disclaimer:
The purpose of this channel is not to support or encourage underage drinking but to provide knowledge of the products we consume. This channel does not promote or sell any alcoholic product. The purpose of this channel is to strictly entertain and inform people about products available on the market. We are strictly against underage drinking and do not support it.
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If you love homestyle cocktails, reviews of Alcohol, Drink knowledge, Bartending and many more then this channel is for you. India is the biggest alcohol consumer in th
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भारत में पहला BAR कौन सा है? Which is the First BAR in India? Do you know?
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Home Bar Accessories - https://amzn.to/3LedEOv
Glassware - https://amzn.to/3KRPSrf
Ice mould - https://amzn.to/3EWlecr
Disclaimer:
The purpose of this channel is not to support or encourage underage drinking but to provide knowledge of the products we consume. This channel does not promote or sell any alcoholic product. The purpose of this channel is to strictly entertain and inform people about products available on the market. We are strictly against underage drinking and do not support it.
About The Channel:-
If you love homestyle cocktails, reviews of Alcohol, Drink knowledge, Bartending and many more then this channel is for you. India is the biggest alcohol consumer in the world. We buy and consume more whiskey in the world than anyone else. This channel helps give information about your favorite drink. How to make fantastic cocktails at ho
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एक Wine की बोतल की सेल्फ लाइफ क्या होती है? What is the shelf-life of a bottle of wine?
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Join Our Bartending School The Spirit Vidyalaya, Call us on 7558204535
Check out our website - www.cocktailsindia.com
Check out my Podcast - 'Dada Bartender Podcast' https://open.spotify.com/show/0ub0ll4SUUWwHDo5qk5Nb5?si=7b3ac81e1c194caf
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My Camera - Canon EOS 200D II - Link To Purchase - https://amzn.to/3ZXuNQD
My Best Camera - Sony A7 3 - https://amzn.to/3ZjAkAJ
My Sound - GODOX MoveLink M2 - https://amzn.to/3JcqaMJ
My Light setup - GODOX LC500R RGB LED Light Stick - https://amzn.to/3SQmu6P
My Lens Setup - Sigma 18-35mm f/1.8 DC for Canon - https://amzn.to/3ZDqbyD
My Lens Setup - Canon EF50MM F/1.8 STM Lens - https://amzn.to/41CEeX4
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Home Bar Accessories - https://amzn.to/3LedEOv
Glassware - https://amzn.to/3KRPSrf
Ice mould - https://amzn.to/3EWlecr
Disclaimer:
The purpose of this channel is not to support or encourage underage drinking but to provide knowledge of the products we consume. This channel does not promote or sell any alcoholic product. The purpose of this channel is to strictly entertain and inform people about products available on the market. We are strictly against underage drinking and do not support it.
About The Channel:-
If you love homestyle cocktails, reviews of Alcohol, Drink kn
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