Microsoft's Lumia 950 is the new flagship Windows phone !

After weeks of leaks, Microsoft is officially unveiling the Lumia 950 today. It has been 18 months since the last flagship Windows phone was announced, and the new Lumia 950 is here to help launch Windows 10 Mobile. The Lumia 950 will be available starting November for $549.

Microsoft has opted for a 5.2-inch WQHD (1440 x 2560) OLED display on the Lumia 950, coupled with 3GB of RAM and a Snapdragon 808 processor. That makes it one of the more powerful Windows phones we've seen to date, and the first to make use of Qualcomm's latest processors.

Also, it has liquid cooling. Seriously.

Like previous high-end Lumia devices, Microsoft is focusing on the camera capabilities with the Lumia 950. A 20-megapixel PureView camera (with triple LED flash) will serve as the primary camera; a wide-angle 5-megapixel front-facing camera is also included.

Microsoft says there's 32GB on both this phone and the larger Lumia 950XL, as well as support for USB Type-C.

Microsoft's Lumia 950 will also include support for a new Continuum feature of Windows 10 Mobile. Continuum will turn a phone into a PC by allowing support for a Bluetooth mouse and keyboard, and the ability to connect a device wirelessly to a monitor. Microsoft is adapting the Windows 10 Mobile UI to include a Start Menu and desktop-like interface in this mode, but a lot of the functionality will be powered by built-in apps to begin with. Developers will have to create Windows 10 universal apps to make use of Continuum, so it will take time of the feature to be really useful..