The TVC shows an angry mob headed by a young man knocking on the protagonist, Mr. Sharma's, door with the intention of intimidating the latter. Once inside Sharma's house, the laminates have an almost hypnotic effect on the angry young man, so much so, that he leaves Mr. Sharma's house, sober and calmer than when he entered it. Everyone in the mob is curious about Mr. Sharma's laminates. The commercial closes as the angry young man transforms into a polite neighbor who is happy to borrow the shade card and leave with his gang..