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OTT stands for “over-the-top,” as in going above and beyond streaming cable networks or YouTube. OTT platforms are cost-effective, these #OTTplatforms have emerged as an important alternative for visiting a movie hall during the pandemic by becoming their primary source of revenue and audience — are not buying them anymore without a theatrical release first.
According to an Eros Now-KPMG report, an OTT viewer in India spends approximately 70 minutes per day on video streaming platforms, with a consumption frequency of 12.5 times a week! In India we have various OTT services available as an option and they are Netflix, Amazon Prime Video, Disney+ Hotstar, ALTBalaji, Zee 5, Aha, Voot, SonyLIV, Viu, Hoichoi, etc are some of the prominent OTT providers.
As per reports, OTT players are not buying most of the films which are being offered to them for direct release, instead asking producers to release them in theaters first.
Media & entertainment is one of the fastest-growing industries in India. There were over 45 million OTT subscribers in India in 2022 and this figure is expected to reach 50 million by the end of 2023 and the market is set to become a Rs 12,000-crore industry by 2023.
An expert says, we encourage our producers to take their film to the theatres first, and then to OTTs. It shows that the producers have confidence in the content. Also, it helps the overall marketing of a film.
There are challenges faced by OTT platforms, Security and privacy are the two most pressing issues for OTT platforms. User information saved on their platforms during sign-in or search history should not be exploited for illegal purposes.
Today's Headline in NewsHours
0:00 Intro
2:10 #Google modifies Android in India after CCI ruling
2:40 #Morgan Stanley imposes fine on its employees for violating compliance rules
3:15 #CBI files case against GTL Ltd directors and bankers
3:55 Cognizant signs 10-yr a
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#OTTIndustry #MantraDataCentres #Canon
OTT industry to breach $15 Billion
There is massive investments made by OTT services like Netflix, Amazon, Disney+ Hotstar and others in original as well as acquired content. It will help subscription video-on-demand make up a lion share of the total OTT revenues going forward. The Indian OTT industry which was roughly of the size of $1.7 billion (both Video and Audio) in FY20 has the potential to grow to become a $15 billion industry over the next 9 to 10 years, as per RBSA Advisors. It is cannibalizing into the established bastion of traditional television, radio and cinema auditorium forms of media and entertainment. COVID-19 has accelerated the shift in consumers' behaviour, pulling forward OTT disruption.
India is the next bastion after the US for boosting the subscriber base of International OTT players given the highly regulated environment of International OTT players in China. With access to better networks, digital connectivity and smartphones, OTT platforms in India have increasingly attracted subscribers on a concurrent basis. Apart from top favourites like Disney+ Hotstar, Amazon Prime Video and Netflix, the space is seeing many local and regional OTT players, such as SonyLIV, Voot, Zee5, Eros Now, ALTBalaji, Hoichoi and Adda Times, to name just a few. The growing market and consumer appetite for content of choice available on OTT platforms fuelled this spurt. OTTs offer a never before consumer experience–choice of content, ease of access, choice of device/mediums (hand phone, laptop, tablet or TV screen), liberal censorship policy.' An expert says, in the coming days, the OTT players may come up with their customised hardware to enjoy more and stay safe.
Today's Headline in NewsHours
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2:06 #MantraDataCentres to invest $1 Billion in #India
2:40 #Canon introduces pigment based ink tank printers in India
3:26 #Ma
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Parth Samthaan Reveals Her SECRETS In 10 Questions
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Parth Samthaan On Quitting Kasautii 2, Fight With Ekta, Rejections, Mai Hero Boll Raha Hu Web Series
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Bekaaboo Season 2 | Taaha Shah Exclusive Interview | ALTBalaji
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The case of ALT Balaji's show Dil Hi Toh Hai 3 speak about their working experience with each other. Have a look at what they have to say.
#DilHiTohHai #DilHiTohHai3 #KaranKundrra #Altbalaji #Balaji #YogitaBihani
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