Nathan Bell, Director, Marketing, Products and Pricing, Telstra Global on VARINDIA
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Nathan Bell, Director, Marketing, Products and Pricing, Telstra Global on VARINDIA
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Arun K. Nathan, Managing Director, Rittal shares his view on VARIndia TV
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Jay Culver, Global Sales Director, Global Media shares his view about Global Media on VARIndia TV
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Ankesh Kumar, Director - Channel Products and Marketing, Emerson Network Power
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Apple iPhone entering the market with aggressive pricing strategy | Apple Iphone| VARINDIA News Hour
The question is why Apple is going to drop the price structure by introducing the 5G iPhone SE? Is it for the mass penetration or people to forget the recent news that Apple iPhones can be compromised and their sensitive data can be stolen through hacking software that doesn’t require the target to click on a link or Is the price of 5G iPhone SE enticing enough to appease customers in the developing markets where Apple's struggle to strengthen its market presence is far from over? Apple is planning to reveal a new low-cost iPhone SE with 5G, as well as a refreshed iPad Air that adds a new CPU and 5G for cellular-equipped models. Let’s understand the strategy of Apple, for Apple rumours has provided the news, and also divulged that the company is targeting March 8 for a spring event to show off these gadgets. This would have an excellent opportunity to grab to change its appeal to the mid-segment. An expert says, considering the fact that the developed market is fast adopting 5G tech, leading chipset manufacturers are focusing more on 5G components, and also factoring time and economies of scale, the cost of hardware being used in non-5G iPhone SE may have been reduced to a significant extent. If we take a two-year-old BOM (Bill of material) into consideration, the production cost of iPhone SE is nearly $200. It means a straightforward loss for Apple if it tags iPhone SE at $199. There are rumours claiming that the price of the new iPhone SE could start from $300 onwards. By selling at this price, Apple still makes a profit of $100. The iPhone has been unable to match the expectations, primarily because of its exorbitant pricing strategy of making the product so expensive.
Another expert says, there is hardly any difference among the Android and iOS phones. After various reports found evidence that iPhones belonging to journalists and human righ
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Ketan Patel, Director-Product Marketing, HP India Sales Pvt Ltd. on VARINDIA
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Ketan Patel, Director-Product Marketing, HP India Sales Pvt Ltd. on VARINDIA
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Viral Oza, Director-Marketing, Nokia India on VARINDIA
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Deepak Ku. Sahu, Director & Publisher, VARIndia - shares his view on VARIndia IT Forum 2010
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