Ever heard of the word 'storydoing'? It is what brands do to spread awareness about a cause.
Hear more about storydoing and cause-based marketing from Sudeep Narayan, Director-PR & Corporate Communications, Volvo Auto India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sudeep Narayan, Volvo Auto India With HD Quality.
Ever heard of the word 'storydoing'? It is what brands do to spread awareness about a cause.
Hear more about storydoing and cause-based marketing from Sudeep Narayan, Director-PR & Corporate Communications, Volvo Auto India.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted with DMA Asia. Radio Partner: Fever 104
MUSIC Courtesy: corporatemusic | makesound | JCRZ (https://jcrz.bandcamp.com/)
Watch HT Brand Leadership Series: Brand Masters ft. Sudeep Narayan, Volvo Auto India With HD Quality
Vlogs video | 326 views
Do marketing campaigns in India adequately capture the needs and aspirations of women?
Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Rutu Mody-Kamdar, Jigsaw Brand Consultants With HD Quality
Vlogs video | 16689 views
Has brand communication in the digital era significantly changed?
It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
According to Mallik, the most important development has been the use of data by brands to create personalized experiences for consumers.
He is in conversation with Rajat Arora of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com.
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Watch HT Brand Leadership Series: Brand Masters ft. Venkat Mallik, Tidal7 Brand & Digital With HD Quality
Vlogs video | 916 views
The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
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Watch HT Brand Leadership Series: Brand Masters ft. Sunil Gupta, Avis India With HD Quality
Vlogs video | 1078 views
Pallavi Singh, Head of Marketing, MG Motor India gets candid with host Priyanka Mehra about her unusual ways of unwinding, how MG Motor leverages technology for its marketing strategies and how they plan on bringing back the romance in advertising.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Pallavi Singh, MG Motor India With HD Quality
Vlogs video | 328 views
Kedar Apte, Vice President- Marketing at Castrol India, talks about his views on India's current sports boom, how Castrol listens to its audiences and also how he likes to unwind. Hosted by Priyanka Mehra.
Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand_masters.html
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Watch HT Brand Leadership Series: Brand Masters ft. Kedar Apte, Castrol India With HD Quality
Vlogs video | 366 views
Ever heard of the word 'marketech'? It's a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari, Vice President-Marketing, Havells.
Watch this interview to know more about it, as well as other trends in the field of marketing.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes...
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Watch HT Brand Leadership Series: Brand Masters ft. Amit Tiwari, Havells India With HD Quality
Vlogs video | 16642 views
'Good advertising drives attention, great content marketing drives motivation'. With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses to embrace technology.
In this interview, she touches upon the best digital marketing trends to follow, Intel's growing involvement in the gaming segment and how to use social media connectivity to a brand's advantage.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com
Hosted in partnership with DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Roshni Das, Intel India With HD Quality
Vlogs video | 546 views
Technology has a major role in boosting creativity, says Jyoti Kumar Bansal, CEO of PHD India, while talking about how agencies can help strike a balance with clients in terms of creativity and innovation.
She is in conversation with HT Brand Studio's Rajat Arora.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand-masters/
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Jyoti Kumar Bansal, PHD India With HD Quality
Vlogs video | 282 views
The prestigious CFA Institute has members from all around the globe. Hear the India Country Head Vidhu Shekhar talk about the institute, the salient features of its membership and how digitisation is changing the way members interact with each other.
He is in conversation with HT Brand Studio's lead, Roudra Bhattacharya.
#HTBrandMasters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
More on http://brandleadership.hindustantimes.com/brand-masters/
Hosted by HT Brand Studio and DMA Asia. Radio Partner: Fever 104. Exchange partner: BSEIndia.
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Watch HT Brand Leadership Series: Brand Masters ft. Vidhu Shekhar, CFA Institute India With HD Quality
Vlogs video | 325 views
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