Apple on Wednesday introduced its new iPhone 5 -- a lighter, thinner and more powerful version of its iconic mobile device, staking its claim to leadership in the red-hot smartphone market.
Apple chief executive Tim Cook called the launch 'the biggest thing to happen to iPhone since the iPhone.'
The company called the iPhone 5 'the thinnest smartphone in the world,' with an anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S.
It features 'diamond cut chamfered edges and glass inlays for a truly incredible fit and finish,' an Apple statement said.
At a packed launch event in San Francisco, Apple marketing chief Phil Schiller said of the new iPhone: 'It is an absolute jewel. The software and engineering that went into this product is the most challenging our team has ever taken on.'
Apple will start taking orders for the phone Friday and begin shipments September 21 in the US, Canada, Britain, France, Germany, Australia, Hong Kong, Singapore and Japan, and the phone will be available in 100 countries by the end of the year.
Pricing for US customers will start at $199 with a two-year contract.
The introduction has been among the most keenly anticipated in the tech world, with rumors and leaks over several months about the new device from the biggest company in the sector.
Schiller said .
Apple on Wednesday introduced its new iPhone 5 -- a lighter, thinner and more powerful version of its iconic mobile device, staking its claim to leadership in the red-hot smartphone market.
Apple chief executive Tim Cook called the launch 'the biggest thing to happen to iPhone since the iPhone.'
The company called the iPhone 5 'the thinnest smartphone in the world,' with an anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S.
It features 'diamond cut chamfered edges and glass inlays for a truly incredible fit and finish,' an Apple statement said.
At a packed launch event in San Francisco, Apple marketing chief Phil Schiller said of the new iPhone: 'It is an absolute jewel. The software and engineering that went into this product is the most challenging our team has ever taken on.'
Apple will start taking orders for the phone Friday and begin shipments September 21 in the US, Canada, Britain, France, Germany, Australia, Hong Kong, Singapore and Japan, and the phone will be available in 100 countries by the end of the year.
Pricing for US customers will start at $199 with a two-year contract.
The introduction has been among the most keenly anticipated in the tech world, with rumors and leaks over several months about the new device from the biggest company in the sector.
Schiller said
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Watch iphone 6 trailer - iphone 6 PLUS trailer official apple - iphone 6 official video by apple video.
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The 5C will cost $99 with a two-year contract, while the 32GB version will sell for $199 with a two-year contract. The 5S will cost $199, $299 or $399 for a 16GB, 32GB or 64GB model, respectively.
Get ready to touch the iPhone in an intimate way.
Apple unveiled new versions of its ubiquitous smartphone, one of which includes a fingerprint sensor for authenticating ownership.
The tech giant confirmed the new hardware during a media event Tuesday at its California headquarters, where it showed off a stripped-down model, the iPhone 5C, and a higher-end iPhone 5S.
The phones will be released Sept. 20, although the 5C can be pre-ordered starting Friday.
The 5S has a 4-inch display and will come with several bells 'n whistles, including the fingerprint sensor, a flashier camera and a longer battery life than the iPhone 5, Apple execs said.
The special sensor feature known as Touch ID had been rumored prior to Tuesday's announcement.
'You can simply touch your home button to unlock your phone,' said Phil Schiller, Apple's senior vice president for marketing.
In case you share your device, the phone has the ability to recognize more than one fingerprint.
Apple said it verifies a user based on one's 'sub-epidermal skin layers.'
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Apple iPhone entering the market with aggressive pricing strategy | Apple Iphone| VARINDIA News Hour
The question is why Apple is going to drop the price structure by introducing the 5G iPhone SE? Is it for the mass penetration or people to forget the recent news that Apple iPhones can be compromised and their sensitive data can be stolen through hacking software that doesn’t require the target to click on a link or Is the price of 5G iPhone SE enticing enough to appease customers in the developing markets where Apple's struggle to strengthen its market presence is far from over? Apple is planning to reveal a new low-cost iPhone SE with 5G, as well as a refreshed iPad Air that adds a new CPU and 5G for cellular-equipped models. Let’s understand the strategy of Apple, for Apple rumours has provided the news, and also divulged that the company is targeting March 8 for a spring event to show off these gadgets. This would have an excellent opportunity to grab to change its appeal to the mid-segment. An expert says, considering the fact that the developed market is fast adopting 5G tech, leading chipset manufacturers are focusing more on 5G components, and also factoring time and economies of scale, the cost of hardware being used in non-5G iPhone SE may have been reduced to a significant extent. If we take a two-year-old BOM (Bill of material) into consideration, the production cost of iPhone SE is nearly $200. It means a straightforward loss for Apple if it tags iPhone SE at $199. There are rumours claiming that the price of the new iPhone SE could start from $300 onwards. By selling at this price, Apple still makes a profit of $100. The iPhone has been unable to match the expectations, primarily because of its exorbitant pricing strategy of making the product so expensive.
Another expert says, there is hardly any difference among the Android and iOS phones. After various reports found evidence that iPhones belonging to journalists and human righ
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Apple iPhone 7 launched by Tim Cook in San Francisco. All the top ten features of IPhone 7 which makes the phone worlds best phone ever.
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Apple on Wednesday revealed that the new iPhone 5 will be in stores in the U.S. and several other countries on Sept. 21. As AP's Haven Daley reports, the phone is thinner and lighter than the iPhone 4S and a third of an inch taller.
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Apple has unveiled a top-of-the-range tablet called the iPad Air that is 20% thinner than the previous version.
The 9.7in (24.6cm) computer is 7.5mm (0.3in) thick and weighs 1lb (469g), which the firm claims is the lightest full-sized tablet on the market.
It is powered by the same A7 chip found in the company's iPhone 5S.
The launch comes at a time when some analysts have suggested that Google's Android is about to overtake Apple's iOS as the bestselling tablet platform.
Apple also announced a new version of its iPad Mini.
Its 7.9in (20cm) screen has been upgraded to feature 2048 by 1536 pixels - the same as the larger model. It is being branded as 'retina' to highlight the increased resolution.
Amazon and Google have already announced small tablets - the Kindle Fire HDX and Nexus 7 - with similar high definition displays.
'We've got the retina upgrade to the smaller iPad that many thought should have been there in the first place,' Tony Cripps, principal analyst at tech consultants Ovum, reflected after the announcement in San Francisco.
iPad Mini
The iPad Mini's new screen has 326 pixels per inch, similar to the 323ppi resolution of the Nexus 7
'Market share slip is inevitable because so many rival devices are coming out, which is not necessarily a bad thing as the overall sector is growing.
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Watch At the annual Consumer Electronics Show in Las Vegas, major manufacturers unveiled the latest in ultra high def 4K televisions with picture quality better than ever before. But, what consumers will watch on those sets is still up in the air.
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Apple CEO Tim Cook discusses the company's iPhones at today's special event.
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