Scoring high on tech based experiential retail? | ET India Inc. Boardroom

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The use of technology is no more at a nascent stage. In order to continue attracting customers across channels, a seamless integration of varied forms of tech is required. We have seen a flurry of investments in in-store interactivity, VR/AR conversational chatbots by companies to enhance customer experience in recent times. Watch Hari Vasudev of Walmart, Nitin Chhabra of Ace Turtle Services and Raghu Krishnananda of Myntra Jabong discuss if tech-based experience supplant all other KPIs of a superior customer experience in retail.

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Scoring high on tech based experiential retail? | ET India Inc. Boardroom.

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