This #MothersDay, we thought of the Greatest Mother of them all. Our new campaign - ‘Mom’s Healthy Tiffin’ - is a social experiment which taps into the special bond of Mothers share with their children through the tiffin, while preparing it with utmost love and care. The experiment was conducted on Mothers’ Day, 13th May 2018, to understand what mothers perceive to be ‘safe’ for their child’s consumption and the measures they take to prepare a healthy and hearty meal for their school going kids. The results are surprisingly fun and thought-provoking.

Furthermore, through a surprising discovery, the experiment throws light on the daily inadvertent unhealthy habits we have all become accustomed to, that harm the environment and will eventually affect Mothers, children and the family’s health. We worked with 5 pairs of real Mothers and their children, to drive home the realisation.

WATCH and SHARE, with all Moms and Children who you care for, and #ChangeTheAir around you, by spreading this important message.

Creative Credits:
A Handyyman Content Idea & Production.

Producer & Creative Director: Protiqe Mojoomdar

Concept & Script by: Anuja Gondhalekar & Protiqe Mojoomdar

Watch MOM’S HEALTHY TIFFIN | Social Experiment | Moth.