Kim Kardashian doused in flour
Kim Kardashian Flour Bombed in Humiliating Red Carpet Attack
Kim Kardashian was left shaken after a woman doused the reality TV personality with flour during a red carpet appearance for the launch of her new perfume in West Hollywood on Thursday night.

The 31-year-old arrived at The London Hotel for the launch of her 'True Reflection' fragrance with her mother, Kris Jenner, and within minutes was left humiliated after the woman attacked her with cooking flour, according to TMZ.

In an online video, which has already gone viral on social networking website YouTube, an unsuspecting Kardashian is seen posing for cameras as she makes her way though the red carpet and is suddenly ushered away after the attack, while the woman attempts to flee the scene.

Chaos erupts as security guards scramble to capture the young woman, who is eventually handed over to local police and the incident was allegedly deemed serious enough for Kardashian's entourage to call on the fire department, who arrived shortly after.

The incident follows ongoing criticisms that Kardashian has faced since she announced her divorce from NBA star, Kris Humphries, after just 72-days of marriage.

Kardashian fans instantly labeled the wedding a publicity stunt on Kardashian's part for financial gain, and despite reports that Humphries may have been behind the flour bombing attack,.