Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series 'The Big Bang Theory.'
'Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?' Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the 'Auto Hop,' which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
'We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to,' Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the 'Auto Hopper'.
Kaley Cuoco has put herself in the middle of a dispute between CBS and Dish by appearing in an ad for the satellite TV provider. It's a brazen move that may cost the actress, who is a mainstay on CBS' hit series 'The Big Bang Theory.'
'Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?' Cuoco tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.
The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the 'Auto Hop,' which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.
'We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to,' Dish spokesman John Hall told TheWrap.com.
Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.
CBS, ABC, Fox, and NBC are all suing Dish for the 'Auto Hopper'
Entertainment video | 16851 views
A tweet from Kaley Cuoco, co-star of CBS' 'The Big Bang Theory,' is making a big bang of its own.
Cuoco tweeted praise for Dish Network's new DVR called the Hopper as part of an endorsement deal with the satellite broadcaster. She said, 'Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad'
Then the tweet disappeared and Dish accused CBS of ordering her to take it down. CBS is engaged in a legal fight with Dish over the commercial-skipping feature in its Hopper DVR.
'It is disappointing that CBS -- once the exemplar of editorial independence and innovation -- continues to use its heavy hand to hold back progress from consumers,' Dish Chief Executive Joe Clayton said in a statement.
CBS didn't like being dissed by Dish and fired back that it did not tell the actress to yank her tweet.
'Once again Joe Clayton demonstrates his dubious gift for hyperbole and hucksterism. No demands were made, but it is clear that Dish's culture of fabrication is alive and well,' CBS said in a statement.
While all the networks -- CBS, Fox, ABC and NBC -- are engaged in litigation with Dish over its AutoHop commercial skipper, CBS' fight has gotten particularly nasty.
Last month, CBS-owned technology site CNET removed the Hopper from consideration for a top prize during a co
Entertainment video | 643 views
Kaley Cuoco apparently deleted a sponsored tweet touting the Dish Hopper that CBS, which airs 'The Big Bang Theory,' and other networks believe is illegal.
'The Big Bang Theory' star Kaley Cuoco doesn't mind making a few extra dollars endorsing products. Tweeting an ad to her 1.2 million Twitter followers is an easy way to pick up some spare change. Just as long as she isn't tweeting at Dish Network's behest about its ad-skipping Hopper DVR.
As first reported by The Wrap, Cuoco, or her representatives, deleted the following tweet after The Wrap inquired about it: 'Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer? #ad.'
Dish representatives claim that Cuoco's tweet generated thousands of clicks from her followers to an informational site about the Dish product. 'We felt Kaley was a good match for our brand and that her fans represented our customers and potential customers who would be interested in the benefits of Hopper,' a Dish spokesperson told CNET in an email.
With the sponsored tweet touting the Dish Hopper, Cuoco got caught in the middle of a bitter, prolonged battle between CBS, which airs 'The Big Bang Theory,' and Dish, which offers a product that CBS (the parent company of CNET) and the other broadcast networks believe is illegal. The Dish Hopper features AutoHop, which allows users to automaticall
Entertainment video | 949 views
Big Bang Theory's Jim Parsons dishes on his costar's inner and outer beauty.
Entertainment video | 720 views
The 'Big Bang Theory' actress is spotted spending time with a tennis pro.
Entertainment video | 516 views
Sexy Schoolgirl - Kaley Cuoco Super Sexy Schoolgirl Hot video.
Entertainment video | 48756 views
Kaley Cuoco's Sister Briana Scores a Blind Audition for The Voice
Talk about a talented family! Fans of CBS' The Big Bang Theory have been familiar with Kaley Cuoco's work for years, but now it's her younger sister Briana who's making memorable TV, scoring an audition on NBC's The Voice.
Entertainment video | 366 views
This is just some clips of Kaley Cuoco from Charmed, where she plays Billie Jenkins, that i've put together, and then made a musicvideo. rate, comment, and i hope you like it.
Entertainment video | 839 views
Kaley's boyfriend of three months, Ryan Sweeting, has popped the question. Get the scoop.
Entertainment video | 632 views
Ellen talks with Kaley Cuoco about Kaley's nude photo shoot for Allure Magazine -- and what her parents think about it all!
Entertainment video | 18122 views
মানুহৰ জীৱনৰ ধৰ্ম আৰু কৰ্ম কিহৰ দ্বাৰা পৰিচালিত হয়?
Vlogs video | 3140 views
ভগৱান শ্ৰীকৃষ্ণৰ জীৱন দৰ্শনৰ পৰা আমি কি কি কথা শিকা উচিত?
Vlogs video | 3200 views
চুতীয়া শব্দৰ উৎপত্তি আৰু চুতীয়া সকলৰ ইতিহাস
Vlogs video | 2927 views
Neel Akash live music show 2024 Rongali Bihu || Asin Ayang mane ki? ||
Vlogs video | 3175 views