As we look at a long road ahead to recovery, leaders across the media industry need to pace their actions as per consumer expectations and market situations. There will be a fundamental shift in consumer behaviour, leading to new content production, distribution and consumption patterns, requiring enterprises to recalibrate their operations and build digital and future-ready infrastructure to sustain growth in the new normal scenario.

While traditional media could face some challenges in the near to medium term, digital media businesses have fared relatively better, albeit only on the consumption side. There is likely to be a long-term upward shift in the adoption of digital technologies in media industry to keep pace with the changing times.

Against this background, CII Southern Region is organising the Media Unconvention 2021 with the theme, “Building a sustainable media business post-Covid” on 29 October 2021 from 1000 – 1250 Hrs through Virtual Platform

CII Southern Region Media Unconvention 2021.