Rising complexity in the role of CMO’s to enhance the bottom-line

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A discussion arises whether the CMO’s should lead the role of digital transformation. However, the chief information officers (CIO) and chief technology officers (CTO) are supposed to be responsible for this role, as they hold the position of C-suite. It makes sense, because more than any other C-suite executive, the CMO has a solid understanding of customers’ needs and expectations and can apply that understanding to digital transformation, leveraging data and advanced technology for increased success. CMOs must understand consumers— from marketing to different audiences to creating a loyal customer base.



CMOs are able to accomplish more than ever and play a bigger part in how their companies operate. They also get the opportunity to form powerful relationships with CIOs to increase their ability to achieve the goals of their department and the goals of the company as a whole. The COVID-19 pandemic forced digital transformation to happen overnight, and consumers are now interacting with brands in different ways to leverage digital channels more than ever. When CMOs incorporate digital transformation into that understanding, they ensure their organization is using new technology to drive the personalization of the customer experience in innovative ways. CMOs can help introduce new advertising, UX, and mobile technologies, among others, that will enhance the corporate-customer relationship. CMOs can work with other C-suite positions to make sure that everyone is on the same page about new initiatives and innovations.


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    A discussion arises whether the CMO’s should lead the role of digital transformation. However, the chief information officers (CIO) and chief technology officers (CTO) are supposed to be responsible for this role, as they hold the position of C-suite. It makes sense, because more than any other C-suite executive, the CMO has a solid understanding of customers’ needs and expectations and can apply that understanding to digital transformation, leveraging data and advanced technology for increased success. CMOs must understand consumers— from marketing to different audiences to creating a loyal customer base.



    CMOs are able to accomplish more than ever and play a bigger part in how their companies operate. They also get the opportunity to form powerful relationships with CIOs to increase their ability to achieve the goals of their department and the goals of the company as a whole. The COVID-19 pandemic forced digital transformation to happen overnight, and consumers are now interacting with brands in different ways to leverage digital channels more than ever. When CMOs incorporate digital transformation into that understanding, they ensure their organization is using new technology to drive the personalization of the customer experience in innovative ways. CMOs can help introduce new advertising, UX, and mobile technologies, among others, that will enhance the corporate-customer relationship. CMOs can work with other C-suite positions to make sure that everyone is on the same page about new initiatives and innovations.


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    -----------------------------------------------------------------------------------------------------------------------------------
    Follow me on all my social media's below:
    email :team.nidhivlogs@gmail.com
    Facebook: https://www.facebook.com/prettysimplenk/
    Twitter : https://twitter.com/nidhikatiyar167
    Instagram - https://www.instagram.com/nidhi.167/
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    Beauty Tips video | 13718 views

  • Watch Styling Pakistani suit from ​⁠@Meesho #shorts #meeshosuithaul #pakistanisuits #meeshokurti Video
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    Beauty Tips video | 1438 views

  • Watch Barbie makeup- cut crease eye look - pink makeup for beginners #shorts #cutcrease #pinkeyelook Video
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    Beauty Tips video | 1581 views

  • Watch Latte Makeup but with Indian touch #shorts #lattemakeup #viralmakeuphacks #viralmakeuptrends #makeup Video
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    Beauty Tips video | 1168 views

  • Watch No Makeup vs No Makeup Makeup look #shorts #nomakeupmakeup #nofilter #naturalmakeup #everydaymakeup Video
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    Beauty Tips video | 1604 views

  • Watch No more chipchip skin - Just fresh glowing skin #shorts #ashortaday #freshskin #skincare #sale #BOGO Video
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    Subscribe to my Vlog Channel - Nidhi Katiyar Vlogs
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    -----------------------------------------------------------------------------------------------------------------------------

    Watch My other Vlogs -
    https://www.youtube.com/watch?v=ih_bKToLC3g&list=PLswt2K44s-hbKsvEBLEC5fHDkEp7Wwnpd

    Watch My Disney Princess to Indian Wedding Series here - Its fun to watch Indian Avatar of Disney Princesses -
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    Watch My Monotone Makeup Looks Here -
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    Love Affordable Makeup - Checkout What's new in Affordable -
    https://www.youtube.com/watch?v=lowjaZ9kZcs&list=PLswt2K44s-hZcQ-tZUr7GzH0ymkV18U8o

    Here is my Get UNREADY With Me -
    https://www.youtube.com/watch?v=aLtDX9l8ovo&list=PLswt2K44s-hbLjRz8rtj8FTC-3tZ55yzY
    -----------------------------------------------------------------------------------------------------------------------------------
    Follow me on all my social media's below:
    email :team.nidhivlogs@gmail.com
    Facebook: https://www.facebook.com/prettysimplenk/
    Twitter : https://twitter.com/nidhikatiyar167
    Instagram - https://www.instagram.com/nidhi.167/
    Shop affordable Makeup here -
    https://www.cuffsnlashes.com
    ------------------------------------------------------------------------------------------------------------------------------
    Shop affordable Makeup here -
    https://www.cuffs

    Beauty Tips video | 1334 views