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The success of Ecommerce



The term ‘e-commerce’ is not a simple word, it is the mix of thousands of companies and millions of ideas, yielding trillions of dollars across the globe. In a simple term, E-commerce is all about just online transactions - buying and selling of goods and/or services over the Internet. Online shopping is growing significantly faster than brick-and-mortar stores. It is a broader eco-system which is all Internet based interactions with business partners, suppliers and customers such as: selling direct to consumers, manufacturers and suppliers; monitoring and exchanging information; auctioning surplus inventory; and collaborative product design. In a layman's term, these online interactions are aimed at improving or transforming business processes and efficiency.



It is true that Amazon and Flipkart are leading the race in the e-commerce India sector and both have been extending their arms into digital payment, groceries and many more. Indian conglomerate Tata plans an ambitious e-commerce push to take on Amazon, Flipkart & Reliance. At the same time several other players including domestic and MNC funded companies are coming into this trade. However, Amazon and Walmart owned Flipkart have a cut-throat run right from the time they have launched in India. Now the crux of the story is if we remember just a year back upto July 9th 2020, we have seen how the Chinese e-tailers Shein and Club factory were working in India being the government along with 57 other apps. Both the apps were taking COD orders. While Club Factory was working on WiFi and mobile networks, Shein was only working on certain WiFi and telecom networks. Shein and Club Factory were among the most popular e-commerce websites in India before the ban. However, a report says, Club Factory was the third most used e-commerce app in the country after Amazon and Flipkart. It had over 100 million mo.