Commerce and Communication behind the success of E-commerce

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The success of Ecommerce



The term ‘e-commerce’ is not a simple word, it is the mix of thousands of companies and millions of ideas, yielding trillions of dollars across the globe. In a simple term, E-commerce is all about just online transactions - buying and selling of goods and/or services over the Internet. Online shopping is growing significantly faster than brick-and-mortar stores. It is a broader eco-system which is all Internet based interactions with business partners, suppliers and customers such as: selling direct to consumers, manufacturers and suppliers; monitoring and exchanging information; auctioning surplus inventory; and collaborative product design. In a layman's term, these online interactions are aimed at improving or transforming business processes and efficiency.



It is true that Amazon and Flipkart are leading the race in the e-commerce India sector and both have been extending their arms into digital payment, groceries and many more. Indian conglomerate Tata plans an ambitious e-commerce push to take on Amazon, Flipkart & Reliance. At the same time several other players including domestic and MNC funded companies are coming into this trade. However, Amazon and Walmart owned Flipkart have a cut-throat run right from the time they have launched in India. Now the crux of the story is if we remember just a year back upto July 9th 2020, we have seen how the Chinese e-tailers Shein and Club factory were working in India being the government along with 57 other apps. Both the apps were taking COD orders. While Club Factory was working on WiFi and mobile networks, Shein was only working on certain WiFi and telecom networks. Shein and Club Factory were among the most popular e-commerce websites in India before the ban. However, a report says, Club Factory was the third most used e-commerce app in the country after Amazon and Flipkart. It had over 100 million mo.

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    The success of Ecommerce



    The term ‘e-commerce’ is not a simple word, it is the mix of thousands of companies and millions of ideas, yielding trillions of dollars across the globe. In a simple term, E-commerce is all about just online transactions - buying and selling of goods and/or services over the Internet. Online shopping is growing significantly faster than brick-and-mortar stores. It is a broader eco-system which is all Internet based interactions with business partners, suppliers and customers such as: selling direct to consumers, manufacturers and suppliers; monitoring and exchanging information; auctioning surplus inventory; and collaborative product design. In a layman's term, these online interactions are aimed at improving or transforming business processes and efficiency.



    It is true that Amazon and Flipkart are leading the race in the e-commerce India sector and both have been extending their arms into digital payment, groceries and many more. Indian conglomerate Tata plans an ambitious e-commerce push to take on Amazon, Flipkart & Reliance. At the same time several other players including domestic and MNC funded companies are coming into this trade. However, Amazon and Walmart owned Flipkart have a cut-throat run right from the time they have launched in India. Now the crux of the story is if we remember just a year back upto July 9th 2020, we have seen how the Chinese e-tailers Shein and Club factory were working in India being the government along with 57 other apps. Both the apps were taking COD orders. While Club Factory was working on WiFi and mobile networks, Shein was only working on certain WiFi and telecom networks. Shein and Club Factory were among the most popular e-commerce websites in India before the ban. However, a report says, Club Factory was the third most used e-commerce app in the country after Amazon and Flipkart. It had over 100 million mo

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    The greatest change due to technology innovations in last five years has been the way users perform their daily chores / activity of life. E-commerce and its related technologies are unquestionably the current leading-edge business and finance delivery systems.

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    The pandemic has proved to be a source of immense learning for every business, especially for the ecommerce space. The year 2021 witnessed the emergence of digital as a preferred medium for businesses that led to increased adoption of digital for reaching out to customers. The e-commerce industry due to its highly volatile nature has been one of the earliest to recognize the urgency of adopting the ‘new normal.’ The necessity of employing omni-channel for ensuring sales across channels has paved the way of employing an e-commerce enabler that streamlines all processes such as stock management, warehousing, payment reconciliation and order management. Omni-channel retail (or omnichannel commerce) is a multichannel approach to sales that focuses on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. The year ahead will see digital transformation being recognized as an indispensable element in the ecommerce industry to drive operations, fulfill customer demands and ensure customer retention. Many support functions that drive ecommerce operations will come to the forefront.

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    Watch My other Vlogs -
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    Beauty Tips video | 1334 views