#OnlineSearch #hacker #petrol
Online Search witness massive growth

The increasing penetration of the internet has led to an increase in queries for content translation to local languages. The past year has been pivotal for digital marketing with digital growth leapfrogging across industries. A report showcases insights on the shift in netizens’ online behaviour and their search preferences from the data analysed between April 2020 and June 2021. In the last few years, digital content consumption has increased manifold. The pandemic has further accelerated digital adoption with people spending significant time on their PC, phones, and tablet screens. With people starting to spend more time indoors and restrictions on movement for the better part of the year, people increasingly opted for online consultations and nutritional guidance. During this period, there was a 125% increase in immunity related searches, while home-fitness related searches like online dance and home gym saw 28x and 14x increase respectively.

There has been a shift in investment preference from physical assets to financial instruments in the past year and an increased preference for using digital channels. Asset management-related searches increased by 13x while those related to digital payments continued to grow at 12%. There is a significant increase in the searches into Hyperlocal, Entertainment, and E-learning. Staying at home also provided a significant boost to e-commerce platforms. As people continue to prefer staying indoors, the focus has shifted from supermarkets to local and online grocery stores, and there has been a spike in the demand for hyperlocal delivery services. With theatres shut, concerts suspended, and people working remotely from their homes, there has been a massive increase in search volume for entertainment and music content. Branded searches in OTT & music shot up as people opted for online content streaming services at home.

Today.