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Cloud Telephony - changing Indian business landscape



Cloud has become a regular topic of conversation in the business landscape. Companies are evaluating, understanding and adopting cloud infrastructure in the ways suiting their growth plan. Cloud telephony has already made an inroad into the Indian business landscape. From the IVR that greets you every time you place an order in any food outlet or services to the broadcast calls from your local politicians, cloud communications—are already here and supporting organisations across sectors. While the broader domain of cloud services are integral to overall development, Indian businesses have quickly caught on to the benefits that come with cloud telephony. They understand that to navigate through the ongoing digital revolution, they need a strategy to remain agile and proactive while assisting their clients. For any business that prioritises customer communication, cloud telephony—the futuristic communication platform—is the smartest solution.

Cloud communications have changed the way businesses interact with customers. The second wave of the pandemic has put disastrous amount of pressure on the healthcare facilities. The medical institutions had to quickly figure out in terms of procurement of resources to extend their support for those in need. In such a scenario, technology has always been our best bet in helping people at large scale. Secondly, cloud telephony witnessed a boom during this current wave of the pandemic. The healthcare infrastructure with the help of cloud telephony was able to provide maximum support to doctors and patients. Call centres and helpline numbers were immediately set up to handle people’s query and connect them with right representatives. This helped the healthcare institutions coordinate the time, details, manage frequently asked questions and counsel the donors and recipients. However, the biggest beneficiary of cloud telepho.