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App store marketplaces making good revenue



Google Play Store is the leading app platform today. It keeps on growing still! Day by day, new users are joining the Android world. Android users outnumber iOS users by almost 3 times. Play Store is where they get their apps safely. According to surveys, 49 percent of mobile apps feature in-app ads. While in past ad revenues were behind in-app purchases by some margin, the gap is closing each year. This option also allows you to provide your app for free to the users. Recently, Google Play has reduced its service fee for certain app categories. Tech start-ups say that the point of contention is the mandatory imposition of Google Play’s native billing system and not the high service fee. E-books and on-demand music streaming services, where content costs account for the majority of sales, have been made eligible for a service fee of 10 per cent. The real concern is, the high handed, unilateral and arbitrary enforcement of rules in the name of PlayStore policies. Further, start-ups and app developers have also questioned the arbitrary selection of app categories that will have to pay a lesser service fee. Indian start-ups are very dependent on Google Play Store, and it gives Google undue control over the future of Indian start-ups.

Going forward, there is a need for the technology companies to think about Indian innovation, which is very important for this field. A report from StudyIQ says it earns a portion of its revenue through in-app purchases of video courses on its app. Currently, the company uses a third-party payment gateway to do these transactions, and will be impacted when Google’s updated payment policy comes into effect. A subject matter expert from Tech.Org, Ramesh Kailasam, CEO says, that even without charging commissions on in-app sale of digital goods and services, app store marketplaces are making revenue on every other aspect and fea.