The digital transformation is having a wide-ranging impact on the business environment, creating both opportunities and challenges. Inter-related trends such as e-commerce, big data, machine learning, artificial intelligence, and the Internet of Things could lead to large productivity gains for the economy. However, disruption to existing business and social models, as well as established markets will disrupt the lives of millions of citizens. Digital business focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes. Digital business is a solution set meant to address key customers’ needs and anticipate where things are going and it is the most direct path to accelerate your company’s revenue, profit, cash, and market share. It also has the power to improve decision-making, time to market for product launches, and organizational collaboration.



Digital strategy needs to become the essence of business strategy. Regardless of industry, insights, analysis, and predictive modelling will turbocharge ideation and decision making. Tools like AI and ML will greatly enhance your ability to process and deliver outcomes faster. The value created can range from optimizing cost structure, to developing a new process to handle customer relationships, to identifying new product opportunities. These will drive new revenue streams, greater value propositions, lower costs, and higher customer satisfaction. While every digital transformation is different, there are common traits among the most successful ones. Perhaps most significant is the market intelligence necessary for innovative ideas to take shape, permitting rapid experimentation and product launches. This process accelerates time to market for new p.