SaaS could be India's next big story to the world

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Recent rapid changes in the business environments have resulted in greater complexity. In such a scenario, effective and constructive interactions between individuals and groups have been identified as key factors towards an organisation’s growth. Companies, whether small or big, have taken the plunge and gone digital. Companies have been launching digital transformation initiatives, new workplace access models or enhancing consumer experience etc. Remote working, digital economy, automation and supply chain enhancements have made accelerated spends in technology a reality and these trends are here to stay for the next decade. In coming years, technology enabled businesses and companies will drive larger value creation for all stakeholders. Beyond new application areas and emerging technologies like Cloud, Data and Analytics, Artificial Intelligence, Machine Learning, Quantum Computing and Industry 4.0 are rapidly expanding the horizon of opportunity. While India has emerged as a global leader in outsourced IT services and the industry is poised to grow to $350 billion in the next five years, the opportunity arising from many of the areas mentioned will be much larger and can easily be a $1 trillion market opportunity for Indian companies in the next decade.

The Global SaaS market is about $150 billion and growing at a CAGR of 23% and according to Nasscom, India’s market share in this is now only at high single digits. The Indian market for SaaS products is also growing rapidly and will grow 6 times by 2025 to touch $ 30 billion. With the strong growth opportunities in India many resourceful entrepreneurs are demonstrating that they can build a business with Indian customers and then start addressing global markets. With a strong momentum demonstrated, Indian SaaS companies are expected to garner a market share of 19% by 2025. There is rapid growth of 70% + in Indian SaaS, it is possible with the government that has played a key role in nurturing and buildi.

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    Recent rapid changes in the business environments have resulted in greater complexity. In such a scenario, effective and constructive interactions between individuals and groups have been identified as key factors towards an organisation’s growth. Companies, whether small or big, have taken the plunge and gone digital. Companies have been launching digital transformation initiatives, new workplace access models or enhancing consumer experience etc. Remote working, digital economy, automation and supply chain enhancements have made accelerated spends in technology a reality and these trends are here to stay for the next decade. In coming years, technology enabled businesses and companies will drive larger value creation for all stakeholders. Beyond new application areas and emerging technologies like Cloud, Data and Analytics, Artificial Intelligence, Machine Learning, Quantum Computing and Industry 4.0 are rapidly expanding the horizon of opportunity. While India has emerged as a global leader in outsourced IT services and the industry is poised to grow to $350 billion in the next five years, the opportunity arising from many of the areas mentioned will be much larger and can easily be a $1 trillion market opportunity for Indian companies in the next decade.

    The Global SaaS market is about $150 billion and growing at a CAGR of 23% and according to Nasscom, India’s market share in this is now only at high single digits. The Indian market for SaaS products is also growing rapidly and will grow 6 times by 2025 to touch $ 30 billion. With the strong growth opportunities in India many resourceful entrepreneurs are demonstrating that they can build a business with Indian customers and then start addressing global markets. With a strong momentum demonstrated, Indian SaaS companies are expected to garner a market share of 19% by 2025. There is rapid growth of 70% + in Indian SaaS, it is possible with the government that has played a key role in nurturing and buildi

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    The Indian Software as a Service (SaaS) landscape continues to mature rapidly, with more companies reaching larger scale and driving heightened investor interest. In 2021, more than 35 Indian SaaS companies had $20 Million+ annual recurring revenue - a sevenfold increase over five years -with between 7 and 9 of these companies reaching the $100M annual recurring revenue milestone (versus one to two companies five years ago). India could be on the cusp of unlocking a $1 trillion opportunity for Software-as-a-Service (SaaS) companies, creating nearly half a million new jobs by 2030, according to a report titled 'Shaping India’s SaaS Landscape' by #SaaSBOOMi. Vertical business software has seen 100% year-over-year growth, with several Indian success stories emerging. Growth is primarily driven by an increased number of deals for vertical business software and larger deal sizes for horizontal business software. A report says, software accounts for 20% of the total enterprise spending on technology but has a value creation of nearly 50%.

    The #SaaS companies founded in India by the Indian founders, that have the majority of their workforce in India, are serving both domestic and global customers, which is $2.6 billion in size and employs about 40,000 people, is expected to record a 20X revenue jump by 2030. The narrative goes beyond this mammoth opportunity. This ‘20X jump’, which will generate $50-70 billion in revenue, is merely 6 percent of the global SaaS market —reflecting the untapped size of the pie and the huge window of opportunity that lies ahead for the SaaS industry. The Indian SaaS ecosystem will be one of the biggest value creation opportunities that we are going to see in the decade ahead of us. It is touted to grow at a CAGR of 18%. The Indian SaaS landscape is maturing rapidly, with the number of SaaS firms doubling and 60+ SaaS firms

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    The Indian software-as-a-services (SaaS) market is expected to grow multi-fold by 2025, accounting for almost 7 to 10% of the global market from 2 to 4% currently. According to industry estimates, the market is expected to reach $20-25 billion by 2025 from $4-7 billion in 2020.

    A study highlights operational characteristics owing to which the Indian SaaS industry is growing at an accelerated pace. According to the study, over 80 per cent of the SaaS promoters who contributed to the report feel there is the need to build a robust talent pool; 50% of SaaS providers feel driving greater awareness for SaaS products continues to be a prerequisite for customer acquisition.

    The Chiratae-Zinnov India SaaS report for 2022 stated that by 2026, the Indian SaaS market will generate $100 billion in sales and that India may even pip China as the world's second largest SaaS nation in the next few years.

    Usage of SaaS becomes very attractive with its predictable revenue stream, high growth outcomes and recurring nature of business. Also, there are several segments and sub-segments emerging in which SaaS is becoming important. In general, a big reason also has been the overall growth in digital adoption and ecommerce which requires a lot of plug-and-play and SaaS solutions.

    With the demand for SaaS products going up, there has been a surge in the number of players fighting over the same market. There is also a consolidation trend which will possibly continue with most companies either ending up getting acquired or failing to survive due to their inability to offer any differentiation.

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