The need for businesses to incorporate new technology as they thrive and grow is nothing new. Every owner, marketing executive and their employees must learn how to embrace change. A bold statement is your Digital Transformation needs talent, not technology. To be competitive in the evolving digital economy, businesses must generate insights that are forward-thinking and innovative. Data allows organizations to visualize relationships between what is happening in different locations, departments and systems while looking at these data points side-by-side allows us to develop more accurate theories and put into place more effective solutions. It enables organizations to evolve and improve over time, adapt to changes and allow contribution from all levels of the organization. Digital transformation is forcing companies to change their business models and adapt to the new market reality. Enterprises are moving towards Digital first approach for improving performance

What’s interesting about this is that it’s not the companies that are driving this change. Instead, this change is being driven by the customer. Today, customers expect relevant content in relation to what they’re doing anytime, anywhere, in the format and on the device of their choosing. It's their journey that dictates your strategy.

Today, technology has integrated with business to become something more than hardware or software. As digital technology becomes more pervasive, we move further in the journey of digital transformation by being truly embedded in the digital world, created for digital channels. Digitalisation is the key to industry 4.0 and exponential growth. Incorporating the digital environment will be crucial to the future competitiveness of manufacturing companies. Employees and customers are closely networked, while human and artificial intelligence and the use of robots across the entire value chain are becoming a reality. A report says, Flexibility boosts producti.