Recently, Jio Platforms-owned conversational artificial intelligence startup, Haptik, announced that it will integrate the underlying language model behind ChatGPT, the natural language text-generating AI tool made by Microsoft-backed OpenAI, into its services.



It, however, is not the only one. Ever since the launch of the tool for public usage and deployment last November, multiple platforms that build chatbots have begun integrating its underlying algorithm into their own products, including unicorn Gupshup.



As CIOs and tech leaders gauge the risks and rewards of models like ChatGPT, they first need to address critical friction points. At the same time, there are organisations that remain cautious in adopting the technology due to several reasons. Experts feel that AI is still in early stages of development, and the fact that it can still generate incoherent and insensitive answers is a drawback, as is the fact that the platform itself needs to be localized for Indian languages and use cases.



Experts say, technology is the easy aspect, but the governance models are very critical for emerging technologies, like generative AI, ChatGPT and others, to work effectively within an organization and come to the right outcomes.

Indian cos are wary of deploying ChatGPT-based bots.