The film is a story of three young characters. Story of the movie revolves around all three of them. Ayushmann Khurrana is a printing press owner whereas Rajkummar Rao is working in the printing press under Ayushmann Khurrana. Kriti Sanon is playing the female lead in the movie, playing the role of a young contemporary girl in Uttar Pradesh.
1) Kriti Sanon

Kriti Sanon plays the role of a small town girl Bitti who embraces big dreams, break dances, watches English movies and doesn't shy away to talk about her virginity. Bitti is looking for her the author of 'Bareilly ki Barfi' because she thinks he's the only one who understands her and would make for her perfect groom. Her dance moves have already made us impatient for the film.

2) Ayushmann Khurrana

Ayushmann Khurrana essays the role of the love struck Chirag Dubey who is madly in love with Bitti. Chirag owns a printing press and therefore knows the author of the novel Bareilly Ki Barfi, Pritam Vidrohi. Chirag tries his best to make Bitti fall for him as he asks Pritam to break her heart so that he would mend it. It would be interesting to see Ayushmann in a character that is a bully and not fully endearing..